Question 1

Define personality and describe three distinct qualities exhibited by personality.

Accepted Answer

Personality is the totality of thoughts,

Question 2

Consumers with a high degree of innovativeness tend to engage in effortful cognitive information processing;they also tend to think carefully about products,problems,and even marketing messages.

Accepted Answer

A) True 
 B)False

Question 3

_____ refer(s)to the ways consumers live and spend their time and money.

Accepted Answer

A) Lifestyles 
B) Demographics 
C) Personality 
D) Psychographics 
E) Geodemographics 
A) Lifestyles 
B) Demographics 
C) Personality 
D) Psychographics 
E) Geodemographics

Question 4

Bob spends most of his leisure time playing online games.He feels happy and satisfied only after he "beats" his online friends in a game.Which consumer behavior trait does Bob display?

Accepted Answer

A) Innovation 
B) Frugality 
C) Materialism 
D) Competitiveness 
E) Need for cognition 
A) Innovation 
B) Frugality 
C) Materialism 
D) Competitiveness 
E) Need for cognition

Question 5

According to the psychoanalytic approach to personality,the superego:

Accepted Answer

A) focuses on pleasure-seeking and immediate gratification. 
B) works against the id by motivating behavior that matches societal norms and expectations. 
C) focuses on resolving the conflicts between the id and the ego. 
D) operates on the benefit principle. 
E) attempts to balance the desires of the id with the constraints of,and expectations found in,the ego. 
A) focuses on pleasure-seeking and immediate gratification. 
B) works against the id by motivating behavior that matches societal norms and expectations. 
C) focuses on resolving the conflicts between the id and the ego. 
D) operates on the benefit principle. 
E) attempts to balance the desires of the id with the constraints of,and expectations found in,the ego.

Question 6

Consumer lifestyles are the same across cultures.

Accepted Answer

A) True 
 B)False

Question 7

Define trait.Differentiate between the nomothetic and idiographic approaches.

Accepted Answer

A trait is defined as a distinguishable

Question 8

Which of the following is true about PRIZM?

Accepted Answer

A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C) It was developed and marketed by Strategic Business Insights. 
D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles. 
E) It is based on the premise that people with similar backgrounds tend to live away from one another. 
A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C) It was developed and marketed by Strategic Business Insights. 
D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles. 
E) It is based on the premise that people with similar backgrounds tend to live away from one another.

Question 9

Sandra is a tennis enthusiast.She is also an avid collector of sports memorabilia,and a frequent attendee to auctions where she buys items owned by the tennis stars of yesteryears.In this instance,Sandra expresses her ideal social self through her purchasing behavior.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given?

Accepted Answer

A) Materialism 
B) Self-monitoring 
C) Frugality 
D) Bargaining proneness 
E) Value consciousness 
A) Materialism 
B) Self-monitoring 
C) Frugality 
D) Bargaining proneness 
E) Value consciousness

Question 11

In which of the following instances does value consciousness occur?

Accepted Answer

A) When consumers display a tendency to retain control and ownership over possessions 
B) When consumers reduce their material consumption 
C) When consumers flaunt their material possessions as a way of displaying their social class 
D) When consumers engage in bargaining behaviors when making purchases 
E) When consumers pay close attention to the resources that they devote to transactions and to the benefits that they receive 
A) When consumers display a tendency to retain control and ownership over possessions 
B) When consumers reduce their material consumption 
C) When consumers flaunt their material possessions as a way of displaying their social class 
D) When consumers engage in bargaining behaviors when making purchases 
E) When consumers pay close attention to the resources that they devote to transactions and to the benefits that they receive

Question 12

THE BILLIONAIRE LIFESTYLE SCENARIO
Philip, Joe and Ralph are all part of a billionaire's club in their city. They are all in their mid-40s, but with remarkably successful careers, they became billionaires within a very short period of time. Philip, the CEO of his own real-estate venture, started out as a dynamic entrepreneur who managed to make huge profits within two years of starting his business venture. He believes in living life luxuriously and lavishly. Joe, the CEO of an event management company, shares the same thought. Joe and Philip splurge on the latest cars and electronic gadgets in the market. They buy designer clothes, shoes and watches. They party at the best clubs in the city and are known to order customized suits for themselves from some of the best designers around the world. They also have a passion for traveling. They take time off from their work and visit exotic locations around the world, stay in the best hotels, and eat at expensive restaurants. But not all billionaires are like Philip and Joe; Ralph, the CEO of a chain of luxury hotels, used to be materialistic like the others. These days, he is no longer interested in living a lavish life and is rather keen on reducing his material consumption. He prefers living a simple life with his family, and rarely indulges himself like he used to do earlier. He feels that being too materialistic can not only lead to financial distress in the future, but also create problems in his personal life. Instead of partying like the others, he is often seen at charity events making donations. He wants to be known primarily for his contributions to the society and not for having an extravagant lifestyle.
-Refer to The Billionaire Lifestyle Scenario.Philip's belief in living life the luxurious way indicates that he follows the _____ principle.

Accepted Answer

A) reality 
B) abstinence 
C) pleasure 
D) stoic 
E) charity 
A) reality 
B) abstinence 
C) pleasure 
D) stoic 
E) charity

Question 13

Jenny is shy and afraid to speak to other people.She avoids going out with her friends and colleagues,preferring to read a book on her own rather than interacting with others.These emotions and behaviors that Jenny exhibits comprise her _____.

Accepted Answer

A) brand personality 
B) personality 
C) demographic characteristics 
D) self-awareness 
E) self-esteem 
A) brand personality 
B) personality 
C) demographic characteristics 
D) self-awareness 
E) self-esteem

Question 14

When consumers feel very close to organizations,organizational identification is said to be present.

Accepted Answer

A) True 
 B)False

Question 15

The competitiveness trait can be defined as an enduring tendency to strive to be better than others.

Accepted Answer

A) True 
 B)False

Question 16

High self-monitors are not sensitive to the opinions of others.

Accepted Answer

A) True 
 B)False

Question 17

The trait approach takes an idiographic approach to personality.

Accepted Answer

A) True 
 B)False

Question 18

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

Accepted Answer

A) True 
 B)False

Question 19

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

Accepted Answer

A) Id 
B) Value consciousness 
C) Superego 
D) The need for cognition 
E) Materialism 
A) Id 
B) Value consciousness 
C) Superego 
D) The need for cognition 
E) Materialism

Question 20

_____ are observable,statistical aspects of populations including such factors as age,gender,or income.

Accepted Answer

A) Psychographics 
B) Strata 
C) Traits 
D) Identifiers 
E) Demographics 
A) Psychographics 
B) Strata 
C) Traits 
D) Identifiers 
E) Demographics

Define personality and describe three distinct qualities exhibited by personality.

Consumers with a high degree of innovativeness tend to engage in effortful cognitive information processing;they also tend to think carefully about products,problems,and even marketing messages.

_____ refer(s)to the ways consumers live and spend their time and money.

Bob spends most of his leisure time playing online games.He feels happy and satisfied only after he "beats" his online friends in a game.Which consumer behavior trait does Bob display?

According to the psychoanalytic approach to personality,the superego:

Consumer lifestyles are the same across cultures.

Define trait.Differentiate between the nomothetic and idiographic approaches.

Which of the following is true about PRIZM?

Sandra is a tennis enthusiast.She is also an avid collector of sports memorabilia,and a frequent attendee to auctions where she buys items owned by the tennis stars of yesteryears.In this instance,Sandra expresses her ideal social self through her purchasing behavior.

Which of the following represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given?

In which of the following instances does value consciousness occur?

Jenny is shy and afraid to speak to other people.She avoids going out with her friends and colleagues,preferring to read a book on her own rather than interacting with others.These emotions and behaviors that Jenny exhibits comprise her _____.

When consumers feel very close to organizations,organizational identification is said to be present.

The competitiveness trait can be defined as an enduring tendency to strive to be better than others.

High self-monitors are not sensitive to the opinions of others.

The trait approach takes an idiographic approach to personality.

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

_____ are observable,statistical aspects of populations including such factors as age,gender,or income.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 6: Personality,lifestyles,and the Self-Concept

Define personality and describe three distinct qualities exhibited by personality.

Consumers with a high degree of innovativeness tend to engage in effortful cognitive information processing;they also tend to think carefully about products,problems,and even marketing messages.

_____ refer(s)to the ways consumers live and spend their time and money.

Bob spends most of his leisure time playing online games.He feels happy and satisfied only after he "beats" his online friends in a game.Which consumer behavior trait does Bob display?

According to the psychoanalytic approach to personality,the superego:

Consumer lifestyles are the same across cultures.

Define trait.Differentiate between the nomothetic and idiographic approaches.

Which of the following is true about PRIZM?

Sandra is a tennis enthusiast.She is also an avid collector of sports memorabilia,and a frequent attendee to auctions where she buys items owned by the tennis stars of yesteryears.In this instance,Sandra expresses her ideal social self through her purchasing behavior.

Which of the following represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given?

In which of the following instances does value consciousness occur?

Jenny is shy and afraid to speak to other people.She avoids going out with her friends and colleagues,preferring to read a book on her own rather than interacting with others.These emotions and behaviors that Jenny exhibits comprise her _____.

When consumers feel very close to organizations,organizational identification is said to be present.

The competitiveness trait can be defined as an enduring tendency to strive to be better than others.

High self-monitors are not sensitive to the opinions of others.

The trait approach takes an idiographic approach to personality.

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

_____ are observable,statistical aspects of populations including such factors as age,gender,or income.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters