Exam 16: Consumer and Marketing Misbehavior

Define products liability.Explain why firms face higher liability costs in the United States.

Discuss the effect of moral beliefs on ethical decision making and consumer misbehavior.

Attribution theory explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

The Consumer Bill of Rights,which today stands as a foundation of the consumerism movement,was introduced in 1962.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.According to Clarence's observations,many high school seniors with a binge drinking problem perceive nothing wrong with their behavior,viewing it more as a requisite for acceptance in what is considered "adult behavior." Which of the following components of moral beliefs is most likely responsible for how the students perceive binge drinking?

Products that have little to no potential to create value of any type are also known as _____ products.

Which of the following eating disorders includes the starving of one's body in the pursuit of thinness?

Adolescents tend to consider shoplifting as being more ethical than do adult shoppers.

Consumers who engage in retail borrowing decrease product costs.

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

The foot-in-the-door technique is based on the reciprocity norm,which states that individuals are motivated to give back to those who have given them something.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Tobacco companies have been fighting lawsuits brought against them by ailing smokers or families who have lost loved ones to smoking-related illnesses.Lawsuits that hold these companies responsible for ailing smokers are examples of _____.

Products that provide hedonic value to consumers but may be harmful in the long run are known as _____ products.

What role does value play in consumer misbehavior?

Sam is a music buff.He downloads the latest music from unregistered sites,compiles them,and shares them with his friends.Sam,who is otherwise a law-abiding citizen,believes that such an act cannot be sanctioned by law.Which of the following best represents Sam's belief?

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm,such as a company donating to a cause every time a consumer purchases its product.These types of marketing activities would most likely be categorized as an organization's _____.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.Many girls feel the need to eat frequent huge meals and make themselves throw up afterward.These girls are most likely suffering from _____.

Discuss the motivations behind consumer misbehavior.

Which of the following eating disorders is characterized by the consumption of large amounts of food while feeling a general loss of control over intake?