Exam 16: Consumer and Marketing Misbehavior

While on a holiday in China,Nina was invited by one of her Chinese friends to her home for tea.While being served tea,Nina noticed that Yin poured the tea in such a way that the spout of the teapot was not pointing directly at Nina,as such an act of pointing the spout at the person being served would be considered impolite in Chinese culture.Which of the following best represents the cultural perception of such an act as being impolite?

Salutary products offer high utilitarian value,but low hedonic value.

The marketing concept proposes that all the functions of the organization should work together in satisfying the marketers' wants and needs.

Sarah had to close her account on an online social networking site after repeated attempts by some of her classmates to sully her reputation with regular postings of unwarranted and unflattering details of her personal life.The behavior of her classmates can be best described as _____.

Define consumer misbehavior.Discuss retail borrowing as an instance of consumer misbehavior.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.When Clarence's school organized an interstate workshop on drunk driving,it was sponsored by a huge corporate house with the intention of helping the student community.Which of the following is being employed by the corporate house to fulfill its corporate social responsibility?

Dysfunctional fan behavior refers to abnormal functioning relating to sporting event consumption.

The Federal Food and Drug Act of 1906:

Penny bought a dress to wear to a wedding.She wore the dress without removing the price tag.A day after the wedding,she returned the dress to the store where she purchased it from and got her money back.This is an example of _____.

Which of the following best describes repetitive,excessive,and purposeful consumer behaviors that are performed as a response to tension,anxiety,or obtrusive thoughts?

The focal motivation for consumer misbehavior is _____.

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than if the motivation is based on utilitarian value.

Desirable products deliver both high utilitarian and hedonic value.

With strict liability,an injured consumer would have to show that the firm could foresee a potential injury that might occur and then decided not to act on that knowledge.

Products liability is the extent to which businesses are held responsible for product-related injuries.

Consumer misbehavior expedites the flow of consumption activities.

Compulsive shopping is also sometimes referred to as _____.

Clark has been craving for the latest iPhone in the market.He is still repaying his student loan and hence unable to afford to buy the iPhone even though he has a job.However,Clark ends up buying an iPhone at a throwaway price from the black market.Which of the following is most likely representative of Clark's perceived misbehavior?

When the federal government decided to increase the cost of education in public universities,most people perceived the decision as a prejudice against the middle-class Americans who would find it difficult to enjoy access to higher education.Which of the following best represents the people's perception of the federal government's decision?

When Henry returned a used product for a refund at the retailer he bought it from,he asked himself if what he was doing was right.This is an example of _____ evaluation.