Exam 9: Consumer Culture

Culture determines things that are socially rewarding or socially unrewarding.

The process by which consumers come to learn a culture other than their natural,native culture is called _____.

Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status.This association that favors the consumption of rice to wheat or potatoes is an example of consumer _____.

Role expectations are the primary basis for cultural norms and sanctions.

Consumers will face no difficulty in finding value in marketing messages even if they do not understand the language used in the advertisement.

CANZUS consumers are more likely to be physically close to each other during a conversation than are consumers from Italy.

Thirst,a beverage manufacturer,markets its products using the same strategy worldwide.However,changes are made when implementing the strategy to reflect an essence of the local culture,such as the ethnicity of the people in their ads and the music used in jingles.This is an example of _____.