Exam 9: Consumer Culture

The French believe that their wine is superior to wine produced elsewhere in the world.This is an example of consumer _____.

In some tribal cultures,commercial exploitation of nature is a serious offence that sometimes calls for expulsion from the community.Such measures aimed at making people conform to rules are known as cultural _____.

MNC SCENARIO Mr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. -Refer to MNC Scenario.When Mr.Smith was invited for tea,he observed people around him and learned the right way to tap his finger and fold a napkin.Such kind of learning is an example of _____.

Most people grow up imbibing the culture they are born into.They generally do not contemplate about why they have a preference for certain foods.This is mainly because everyone else in the family or in their culture seems to share the same preference.The process by which people imbibe the ways of the culture they are born into is referred to as _____.

Which of the following refers to the extent to which an individual's life is intertwined with a large cohesive group?

In societies with a high long-term orientation,consumers tend to be spendthrifts and indolent.

MNC SCENARIO Mr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. -Refer to MNC Scenario.Mr.Smith learns that the Chinese revere their elders and treat them with respect.Even when there is no kinship involved,an older person should never be addressed with his/her name.According to the CSV dimension,China is a culture high in _____.

Cultural distance represents how disparate one nation is from another in terms of their CSVs.

Which of the following constitutes popular culture?

Culture guides consumers in deciding the appropriate actions in various consumer situations.

Role expectations define the types of products that are appropriate for a person within a role.

The concept of core societal values (CSV)is based on the assumption that members of a culture tend to have different values and world views even though they belong to the same culture.

Consumers from high-uncertainty-avoidance cultures demand greater amounts of product information and explanation.

Media acts as an agent of enculturation.

Mitch is a sales representative for Caterpillar,the world's largest manufacturer of heavy equipment.Caterpillar decides to send Mitch to China to help with the sales operation in its newly established unit in Beijing.Mitch undergoes extensive training to understand the way business is conducted in China.During his training,Mitch learns about a practice called _____ according to which people in China expect a salesperson to devote his resources in developing an acquaintance with the customer before they even discuss business.

Wei's parents are first-generation Chinese immigrants to the United States.Unlike Wei,her parents never learned English and always preferred products made in China to the ones made in their adopted country.Wei attributes this to the sense of attachment and loyalty they have for their native country.Wei's parents are most likely to have strong _____.

Most children learn appropriate ways to behave in different situations through parental appreciation for proper behavior and punishment for improper behavior.Such kind of learning is an example of _____.

Explain the meaning,if any,your native culture gives to the following and describe the traditions,if any,associated with the object or activity: (1)ring (2)school graduation (3)a specific number (4)four-leaf clover (5)red dot on forehead (6)head covering (7)a specific type of animal

Jonah lives in a place where summers are unheard of and temperatures hardly rise above sub-zero.As a result,people living in that region rarely take daily showers,unlike people living in tropical regions.This difference in the frequency of showers between cultures can be attributed to the difference in _____ factors.

Ethnocentrism is highly related to the concept of uncertainty avoidance.