Exam 9: Consumer Culture

In the United States,people attend funerals in black-colored clothes while in Japan,people wear white-colored clothes.This expectation of dressing in appropriate color of clothes according to the situation is an example of cultural _____.

The socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions is known as _____.

An individual's consumption activity helps determine how accepted he or she is by the other consumers in the society.

Jane is a little girl who is learning culture-appropriate behavior from her observations in daily life.She keenly watches and analyzes the way people around her act.This type of learning is referred to as _____.

Every consumption act has an absolute meaning.

While tradition can be thought of as influencing culture,it can also be stated that,in the long run,culture also defines tradition.

Aaron is proud of the traits associated with his countrymen.They are generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured routine life.According to the CSV dimension,this is an example of a culture low in _____.

Culver is a city in which men are as likely to be employed as nurses as women.Hence,Culver ranks high on the masculinity CSV dimension.

The physical characteristics that describe the physical environment and habitat of a particular place are known as _____ factors.

The American society places a high value on being independent as well as attaining personal milestones.According to the CSV dimension,the American society is most likely to be high in _____.

According to the CSV dimension,a culture uncomfortable with ambiguous or unknown things is high in _____.

Consumption activities associated with a given role tend to be universal across cultures.

In low-power-distance nations,marketing messages that make use of authority appeals are very effective in facilitating positive consumers' response.

The process of learning by imitating others' behavior is known as _____.

Which of the following represents the commonly held societal beliefs that define what is socially gratifying within a specific society?

John,an American,works for a U.S.law firm that transferred him to their office in Brazil for three years.During his stay there,John also learnt the Brazilian culture.This is an example of _____.

Scalar equivalence is necessary to compare average scores for consumer attitudes between cultures.

_____ involves learning through observation and the active processing of information about lived,everyday experience.

Alex was invited to a formal dinner by his manager.As he had never been a part of a formal six-course meal,he was not sure about the use of the different cutleries for each course.He watched the other diners seated beside him and followed their use of knives and forks.He learned that the really small fork was for the shrimp cocktail,and that the bread plate on the left as well as the glass of water on the right were for him.This kind of learning is an example of _____.

Define cultural sanction.How do popular culture and role expectation shape cultural sanctions?