Exam 9: Consumer Culture

Low-context cultures emphasize communication through nonverbal elements,while,high-context cultures emphasize the spoken word.

The state in which consumers are shown to use numbers to represent quantities the same way across cultures is called _____ equivalence.

Learning results in core societal values that are relatively enduring.

Which of the following is true about uncertainty avoidance?

The idea that when someone does a good deed for you,you are expected to return that good deed is known as _____.

Ecological factors cause differences in culture because they change the relative value of objects.

Consumers from high-uncertainty-avoidance cultures tend to:

Theo is looking at how distinct one nation is from another in terms of their cultural values.In doing so,he learns that the United States is very similar to Australia and the United Kingdom.The approach Theo is using to know the distinctness of countries according to their cultural values is based on the concept of cultural _____.

MNC SCENARIO Mr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. -Refer to MNC Scenario.Even though Corebiz Corp.is a multinational company,it believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation.This is an example of _____.

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as ethnic _____.

Highly individualistic societies differ from highly collectivist societies in that highly individualistic societies:

Translation-back translation is a way to try to produce translational equivalence.

The extent to which a contract is seen as binding varies from place to place.

_____ equivalence exists when two phrases share the same precise meaning in two different cultures.

The term Chindia refers to the combined market and business potential of China and India.

Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.

International advertisements that make use of globish slogans place a premium on the correct use of grammar.

The customary greetings people exchange when they meet and which differ from culture to culture are an example of _____.

Which of the following CSV dimension reflects values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?