Exam 10: Digital Marketing and Social Networking

____ monitors social networks for fraudulent accounts and assist their clients in removing the deceptive accounts.

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

Connectivity is the use of digital networks to provide linkages between information providers and users.

Digital media refers to the strategic process of distributing,promoting,pricing products,and discovering the desires of customers Internet using digital marketing.

Scenario 10.2 Use the following to answer the questions. Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium. -Refer to Scenario 10.2.Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors,and in soliciting funds for storm-ravaged communities as a result of floods and fires?

Due to consumer concerns over privacy,the ____ is considering regulations that would limit the amount of consumer information that marketers can gather online

Joiners are those consumers who read what other consumers write,but do not produce any content themselves.

Spectators like to read what other people write and produce online,but do not produce any content themselves.

Why is it beneficial for a company to use a Fan Page? How can a company avoid the mistake of making members feel pressured to purchase products?

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian,then if it is for a hedonistic reason.

As a result of the increasing usage of digital media,some of the marketer's control over dispensing product information has been placed

Scenario 10.2 Use the following to answer the questions. Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium. -Refer to Scenario 10.2.Political parties are also utilizing social media to connect with voters and to keep individuals informed about the up-to-the-minute activities in the political campaigns.If the politicians wanted to involve the potential voters in the campaign,they could utilize _______,a new trend in video marketing,and create input for their Facebook Fan Pages.

Northface launched a promotional campaign using various forms of digital media.In order to evaluate the success of the campaign,Northface should

Sony launched an online campaign that prompted people to visit the Sony website.In order to evaluate the success of the campaign,Sony should

Consumers can order a bathroom vanity through Lowe's website and pick up the vanity at the store.This type of delivery is called

One trend that has caused consumer-generated information to gain importance is

The Facebook audience is large,but it has yet to surpass the audience of a popular television network.

Almost any traditional promotional event can be enhanced or replaced by digital media.

____ is a popular photosharing site on the Internet.

Collectors gather information and organize content generated by critics and others.