Question 1

So far,social networking has gained popularity only in America.

Accepted Answer

A) True 
 B)False

Question 2

The fastest-growing group on Facebook is

Accepted Answer

A) teenagers. 
B) male Millennials. 
C) female Millennials. 
D) men aged 55 and over. 
E) women aged 55 and over. 
A) teenagers. 
B) male Millennials. 
C) female Millennials. 
D) men aged 55 and over. 
E) women aged 55 and over.

Question 3

Fan Pages are a(n)____ way for companies to advertise.

Accepted Answer

A) costly 
B) ineffective 
C) difficult 
D) time-intensive 
E) inexpensive 
A) costly 
B) ineffective 
C) difficult 
D) time-intensive 
E) inexpensive

Question 4

____ are online users who do not participate in any digital online media.

Accepted Answer

A) Collectors 
B) Spectators 
C) Inactives 
D) Creators 
E) Critics 
A) Collectors 
B) Spectators 
C) Inactives 
D) Creators 
E) Critics

Question 5

Traditional marketing media are more consumer-driven than digital media.

Accepted Answer

A) True 
 B)False

Question 6

While consumers can use websites to access more information,marketers can also use the same sites to get information on the consumer.

Accepted Answer

A) True 
 B)False

Question 7

Scenario 10.2
Use the following to answer the questions.
Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium.
-Refer to Scenario 10.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to

Accepted Answer

A) creators. 
B) critics. 
C) collectors. 
D) joiners. 
E) spectators. 
A) creators. 
B) critics. 
C) collectors. 
D) joiners. 
E) spectators.

Question 8

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

Accepted Answer

The answer of List the various types of digital media...

Question 9

General Motors communicates with consumers and stockholders via social networking.Which site would be the most beneficial for GM to post its stock information on?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) MySpace 
D) Twitter 
E) Flickr 
A) LinkedIn 
B) Facebook 
C) MySpace 
D) Twitter 
E) Flickr

Question 10

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

A) Accessibility 
B) Addressability 
C) Interactivity 
D) Connectivity 
E) Control 
A) Accessibility 
B) Addressability 
C) Interactivity 
D) Connectivity 
E) Control

Question 11

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

Accepted Answer

A) True 
 B)False

Question 12

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

Accepted Answer

A) Socialability. 
B) Addressability. 
C) Interactivity. 
D) Accessibility. 
E) Control. 
A) Socialability. 
B) Addressability. 
C) Interactivity. 
D) Accessibility. 
E) Control.

Question 13

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing

Accepted Answer

A) addressability. 
B) social networking. 
C) interactivity. 
D) accessibility. 
E) control. 
A) addressability. 
B) social networking. 
C) interactivity. 
D) accessibility. 
E) control.

Question 14

Real businesses can have a store in a virtual reality environment,but they must use a fictional name.

Accepted Answer

A) True 
 B)False

Question 15

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Accepted Answer

A) True 
 B)False

Question 16

Two trends that have caused consumer-generated information to gain importance is

Accepted Answer

A) the recession and a reduction of advertising expenditures. 
B) globalization and the cultural trend of consumers being influenced by the "village." 
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations. 
D) an increase in mobile digital technology and store brands. 
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children. 
A) the recession and a reduction of advertising expenditures. 
B) globalization and the cultural trend of consumers being influenced by the "village." 
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations. 
D) an increase in mobile digital technology and store brands. 
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Question 17

Positive and negative online reviews act as reputation enhancers.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following characteristics distinguish online media from traditional marketing?

Accepted Answer

A) Experience,networking,and personal contact 
B) Social networking,personal contacts,control,and salesmanship 
C) Addressability,interactivity,accessibility,connectivity,and control 
D) Environment,responsiveness,customization,and affordability 
E) Dynamic responsiveness,control,friendliness,and attention-getting 
A) Experience,networking,and personal contact 
B) Social networking,personal contacts,control,and salesmanship 
C) Addressability,interactivity,accessibility,connectivity,and control 
D) Environment,responsiveness,customization,and affordability 
E) Dynamic responsiveness,control,friendliness,and attention-getting

Question 19

Which of the following websites allows companies to search the network for potential employees with particular skills?

Accepted Answer

A) Facebook 
B) Twitter 
C) LinkedIn 
D) MySpace 
E) Flickr 
A) Facebook 
B) Twitter 
C) LinkedIn 
D) MySpace 
E) Flickr

Question 20

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

Accepted Answer

A) application (app). 
B) keypad function. 
C) voice-activated system. 
D) digital system. 
E) interactivity. 
A) application (app). 
B) keypad function. 
C) voice-activated system. 
D) digital system. 
E) interactivity.

So far,social networking has gained popularity only in America.

The fastest-growing group on Facebook is

Fan Pages are a(n)____ way for companies to advertise.

____ are online users who do not participate in any digital online media.

Traditional marketing media are more consumer-driven than digital media.

While consumers can use websites to access more information,marketers can also use the same sites to get information on the consumer.

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

General Motors communicates with consumers and stockholders via social networking.Which site would be the most beneficial for GM to post its stock information on?

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing

Real businesses can have a store in a virtual reality environment,but they must use a fictional name.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Two trends that have caused consumer-generated information to gain importance is

Positive and negative online reviews act as reputation enhancers.

Which of the following characteristics distinguish online media from traditional marketing?

Which of the following websites allows companies to search the network for potential employees with particular skills?

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 10: Digital Marketing and Social Networking

So far,social networking has gained popularity only in America.

The fastest-growing group on Facebook is

Fan Pages are a(n)____ way for companies to advertise.

____ are online users who do not participate in any digital online media.

Traditional marketing media are more consumer-driven than digital media.

While consumers can use websites to access more information,marketers can also use the same sites to get information on the consumer.

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

General Motors communicates with consumers and stockholders via social networking.Which site would be the most beneficial for GM to post its stock information on?

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing

Real businesses can have a store in a virtual reality environment,but they must use a fictional name.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Two trends that have caused consumer-generated information to gain importance is

Positive and negative online reviews act as reputation enhancers.

Which of the following characteristics distinguish online media from traditional marketing?

Which of the following websites allows companies to search the network for potential employees with particular skills?

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters