Exam 10: Digital Marketing and Social Networking

Fan Pages on Facebook are inexpensive and easy to produce,making them accessible to all businesses.

Lady Gaga is on a concert tour and has decided to hold a contest for tonight's event.The first ten people to answer a riddle by calling a local phone number will receive free tickets to the show and back-stage passes.Which social networking site would be the best for Lady Gaga to broadcast information about this contest?

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Before posting information on a blog,the blogger must make certain that the information is accurate.

Connectivity refers to a customer's ability to regulate the information that is viewed.

Verizon encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's

Fan Pages are a(n)____ way for companies to advertise their goods and services while also garnering information about consumers.

When consumers conduct an online product information search,corporate-generated content appears more credible than consumer messages.

____ involves the use of digital networks to provide linkages between information providers and users.

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events,staff,and products.

One trend that has caused consumer-generated information to gain importance is

____ connects customers with marketers as well as other customers.

____ uses the Internet,mobile,and interactive channels to develop communication and exchanges with customers.

Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration.Management wants to build excitement and anticipation for the event.Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

A new trend in video marketing is the use of amateur filmmakers.

Many people now seek recommendations from social media friends before conducting other kinds of searches.

In what ways can a company use YouTube to its advantage?

Nielsen Marketing Research finds that consumers spend more time on email than social networking sites.