Exam 10: Digital Marketing and Social Networking

It is not unusual for Joiners to be members of several social networking sites at once.

____ usually constitute a smaller part of the online population than the other groups.

It is unusual for consumers to be members of several social networking sites at once.

The ability to obtain digital information is referred to as

People who comment on blogs or post ratings and reviews are known as Critics.

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Of the online user segments in The Social Technographics Profile,the largest group is most countries is

Interactive links on websites can help advertising move away from being an intrusion to

In what ways can digital media be used as a market research tool?

Scenario 10.2 Use the following to answer the questions. Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium. -Refer to Scenario 10.2.Politicians could use _____,the ultimate type of social media for reaching those potential voters who want to stay connected to the latest information.

As digital communication technologies have advanced,it possible for marketers to

Creators gather information and organize content generated by critics and others.

E-marketing includes the use of mobile phones,but not digital outdoor marketing devices.

The attrition rate for digital media channels is

The ability to process orders electronically and increase the speed of communications via the Internet reduces

Due to increasing consumer demand,many television networks are creating ____ of their shows.

____ are computer-based online simulated environments that involve participants.

Scenario 10.1 Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney. -Refer to Scenario 10.1.Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in.This is an example of

Online fraud includes any attempt to conduct dishonest activities online,with the exception of tricking consumers into releasing personal information.

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as