Question 1

Clarification of categories in content analysis can be done by:

Accepted Answer

A)  constitutive definitions 
B)  unambiguous examples 
C)  explaining connections to theory 
D)  all of the above 
A)  constitutive definitions 
B)  unambiguous examples 
C)  explaining connections to theory 
D)  all of the above D

Question 2

Matching
-Content analysis

Accepted Answer

A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown 
A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown A

Question 3

Matching
-Latent content

Accepted Answer

A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown 
A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown E

Question 4

Sampling methods used in content analysis studies include:

Accepted Answer

A)  stratified random sampling 
B)  purposive sampling 
C)  convenience sampling 
D)  all of the above 
A)  stratified random sampling 
B)  purposive sampling 
C)  convenience sampling 
D)  all of the above

Question 5

In a content analysis study, the categories may come:

Accepted Answer

A)  from initial definitions of the researcher 
B)  from theory 
C)  inductively from reviewing content 
D)  all of the above 
A)  from initial definitions of the researcher 
B)  from theory 
C)  inductively from reviewing content 
D)  all of the above

Question 6

The important difference between latent and manifest content is that latent content:

Accepted Answer

A)  is more valuable 
B)  is easier to use 
C)  requires more judgment 
D)  all of the above 
A)  is more valuable 
B)  is easier to use 
C)  requires more judgment 
D)  all of the above

Question 7

Matching
-Manifest content

Accepted Answer

A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown 
A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown

Question 8

Content analysis can be used to:

Accepted Answer

A)  avoid sampling problems 
B)  test hypotheses 
C)  avoid problems of internal validity 
D)  simplify problems of analysis 
A)  avoid sampling problems 
B)  test hypotheses 
C)  avoid problems of internal validity 
D)  simplify problems of analysis

Question 9

Matching
-Literature review

Accepted Answer

A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown 
A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown

Question 10

The issue of validity in content analysis:

Accepted Answer

A)  is a major limitation 
B)  is easily satisfied 
C)  applies only to cause and effect 
D)  is unimportant 
A)  is a major limitation 
B)  is easily satisfied 
C)  applies only to cause and effect 
D)  is unimportant

Question 11

Content analysis methodology can prove cause and effect.

Accepted Answer

A) True 
 B)False

Question 12

Random sampling techniques cannot be employed in content analysis research.

Accepted Answer

A) True 
 B)False

Question 13

The Whiting and Child study of child rearing illustrates the use of content analysis in conjunction with:

Accepted Answer

A)  experimental research 
B)  ethnographic research 
C)  historical research 
D)  all of the above 
A)  experimental research 
B)  ethnographic research 
C)  historical research 
D)  all of the above

Question 14

A primary advantage of content analysis is:

Accepted Answer

A)  its unobtrusive nature 
B)  its power to determine cause and effect 
C)  its use of statistical analysis 
D)  the simplicity of analysis 
A)  its unobtrusive nature 
B)  its power to determine cause and effect 
C)  its use of statistical analysis 
D)  the simplicity of analysis

Question 15

The essential element of a content analysis is:

Accepted Answer

A)  a random sample of units 
B)  establishing unambiguous categories 
C)  determining relationships among categories 
D)  obtaining enough units in each category 
A)  a random sample of units 
B)  establishing unambiguous categories 
C)  determining relationships among categories 
D)  obtaining enough units in each category

Question 16

Comic strips could be a source for content analysis research.

Accepted Answer

A) True 
 B)False

Question 17

When coding is done inductively, the first steps are:

Accepted Answer

A)  becoming familiar with content and identifying meanings 
B)  dividing content into segments and coding them 
C)  becoming familiar with content and applying predetermined categories 
D)  stating a hypothesis and identifying segments that support it 
A)  becoming familiar with content and identifying meanings 
B)  dividing content into segments and coding them 
C)  becoming familiar with content and applying predetermined categories 
D)  stating a hypothesis and identifying segments that support it

Question 18

Which of the following would be best studied by means of a content analysis study?

Accepted Answer

A)  Aggressive behavior in males compared to females 
B)  Effects of a particular drug on aggressive behavior 
C)  Changes in attitudes toward aggressive behavior over the past 100 years 
D)  The effect of age on aggressive behavior 
A)  Aggressive behavior in males compared to females 
B)  Effects of a particular drug on aggressive behavior 
C)  Changes in attitudes toward aggressive behavior over the past 100 years 
D)  The effect of age on aggressive behavior

Question 19

The most common means of data analysis in content analysis studies is:

Accepted Answer

A)  determining frequencies in categories 
B)  calculating means and standard deviations 
C)  calculating inferential statistics 
D)  preparing frequency polygons 
A)  determining frequencies in categories 
B)  calculating means and standard deviations 
C)  calculating inferential statistics 
D)  preparing frequency polygons

Question 20

Matching
-Annotated bibliography

Accepted Answer

A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown 
A)  An unobtrusive research technique to study human behavior indirectly 
B)  An analysis and "weaving together of the major thinking on a topic 
C)  A compiled summary of relevant books, articles, and studies on a topic 
D)  Surface content such as words, pictures, and images 
E)  Underlying meaning of what is said or shown

Exam 20: Content Analysis

Clarification of categories in content analysis can be done by:

Matching -Content analysis

Matching -Latent content

Sampling methods used in content analysis studies include:

In a content analysis study, the categories may come:

The important difference between latent and manifest content is that latent content:

Matching -Manifest content

Content analysis can be used to:

Matching -Literature review

The issue of validity in content analysis:

Content analysis methodology can prove cause and effect.

Random sampling techniques cannot be employed in content analysis research.

The Whiting and Child study of child rearing illustrates the use of content analysis in conjunction with:

A primary advantage of content analysis is:

The essential element of a content analysis is:

Comic strips could be a source for content analysis research.

When coding is done inductively, the first steps are:

Which of the following would be best studied by means of a content analysis study?

The most common means of data analysis in content analysis studies is:

Matching -Annotated bibliography

The Nature of Research

The Research Problem

Locating and Reviewing the Literature

Ethics and Research

Variables and Hypotheses

Sampling

Instrumentation

Validity and Reliability

Internal Validity

Descriptive Statistics

Inferential Statistics

Statistics in Perspective

Experimental Research

Single-Subject Research

Correlational Research

Causal-Comparative Research

Survey Research

The Nature of Qualitative Research

Observation and Interviewing

Ethnographic Research

Historical Research

Mixed-Methods Research

Action Research

Preparing Research Proposals and Reports

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