Exam 17: Methods of Persuasion

______ credibility refers to how receivers perceive you before you speak.

When reasoning from ______, we compare like things and conclude that because they are comparable in a number of ways, they also are comparable in another, new respect.

What are the three parts of a syllogism?

Reasoning that unites two or more events to prove that one or more of them caused the other is referred to as logical reasoning.

Complex credibility refers to how the audience perceives you after you have finished your speech.

When you ignore another's position by using an inequivalent, distorted, exaggerated, or misrepresented argument to substitute for it, you are depending on a ______.

______ serve as extended examples to add more drama to messages.

What is the straw man fallacy?

Discuss and exemplify a "false dilemma."

According to Aristotle ______ is the ability to develop empathy and passion in others.

"If everyone jumps off a cliff, would you jump off too?" is an example of a ______ appeal.

Discuss where you should put your best point in a persuasive speech and why.

The ______ is a conclusion we draw based on a fact.

Any speaker who makes receivers feel overly fearful in order to accomplish his or her goals often ends up ______ the legitimate fears of receivers.

Glittering generalities are the opposite of a personal attack.

The ______ represents potential counterarguments, at times proffered during the initial argument.

What is pathos?

What is ethos?

When you put a red herring in your speech you lead your audience to consider an ______ issue instead of the subject of the discussion.

A hasty generalization happens when you jump to a conclusion based on too little evidence.