Question 1

When it comes to blogging for business,

Accepted Answer

A)  it is a waste of time unless you are selling high-tech products or services. 
B)  don't worry about proofreading-your audience doesn't expect it. 
C)  don't spend a lot of time trying to define your audience: you're writing for everyone. 
D)  you should apply the three-step writing process as you would for any other business message. 
A)  it is a waste of time unless you are selling high-tech products or services. 
B)  don't worry about proofreading-your audience doesn't expect it. 
C)  don't spend a lot of time trying to define your audience: you're writing for everyone. 
D)  you should apply the three-step writing process as you would for any other business message.

Question 2

Using hashtags in microblogs makes it easy for people to track topics of interest, but it is complicated and difficult to use.

Accepted Answer

A) True 
 B)False

Question 3

Viral ________ refers to spreading the word about your company and its products in much the same way that biological viruses are transmitted from person to person.

Accepted Answer

The answer of Viral ________ refers to spreading the word...

Question 4

When creating content for social media,

Accepted Answer

A)  to reach a wide audience, you should write as informally as possible. 
B)  treat every message as a sales pitch. 
C)  don't hide from criticism: take the opportunity to correct misinformation. 
D)  write catchy headlines that play on words. 
A)  to reach a wide audience, you should write as informally as possible. 
B)  treat every message as a sales pitch. 
C)  don't hide from criticism: take the opportunity to correct misinformation. 
D)  write catchy headlines that play on words.

Question 5

A podcasting ________ offers regular recordings on a consistent theme, designed for a wide public audience.

Accepted Answer

The answer of A podcasting ________ offers regular recordings on...

Question 6

Briefly explain the concept of using compositional modes for electronic media.

Accepted Answer

Despite the unique demands of each elect

Question 7

Social ________ sites such as Facebook and LinkedIn have led to fundamental changes in business communication.

Accepted Answer

The answer of Social ________ sites such as Facebook and...

Question 8

An effective email subject line is very short and describes only the general topic of the message.

Accepted Answer

A) True 
 B)False

Question 9

If a customer uses the comment feature to criticize your business blog,

Accepted Answer

A)  ignore it unless the critic is incorrect. 
B)  post it, and follow with a blog entry to show your audience that it will not be tolerated. 
C)  you should respond promptly and honestly. 
D)  do none of the above. 
A)  ignore it unless the critic is incorrect. 
B)  post it, and follow with a blog entry to show your audience that it will not be tolerated. 
C)  you should respond promptly and honestly. 
D)  do none of the above.

Question 10

It is illegal for your company to open and read email you send and receive at work.

Accepted Answer

A) True 
 B)False

Question 11

The subject line of an email message

Accepted Answer

A)  should describe only the general topic of the message. 
B)  is rarely read by the recipient. 
C)  helps recipients decide whether or not to read the message. 
D)  does all of the above. 
A)  should describe only the general topic of the message. 
B)  is rarely read by the recipient. 
C)  helps recipients decide whether or not to read the message. 
D)  does all of the above.

Question 12

"Viral marketing" is

Accepted Answer

A)  the spread of enthusiasm for a product in much the same way that biological viruses are spread from person to person. 
B)  advertising products and services related to the health-care industry. 
C)  the unethical practice of marketing products through computer viruses. 
D)  none of the above. 
A)  the spread of enthusiasm for a product in much the same way that biological viruses are spread from person to person. 
B)  advertising products and services related to the health-care industry. 
C)  the unethical practice of marketing products through computer viruses. 
D)  none of the above.

Question 13

Blogs are an excellent venue for hard-sell sales tactics because they feature a built-in audience.

Accepted Answer

A) True 
 B)False

Question 14

Overusing the "cc" function when sending email

Accepted Answer

A)  is a violation of email hygiene. 
B)  is a good way to protect yourself in a hostile work environment. 
C)  is no longer a big deal since very few people pay attention to these messages. 
D)  can waste a great deal of time by generating more reply messages than necessary. 
A)  is a violation of email hygiene. 
B)  is a good way to protect yourself in a hostile work environment. 
C)  is no longer a big deal since very few people pay attention to these messages. 
D)  can waste a great deal of time by generating more reply messages than necessary.

Question 15

Unlike other business presentations, podcasts require little planning and are most effective when delivered impromptu.

Accepted Answer

A) True 
 B)False

Question 16

Many businesses now use blogs to

Accepted Answer

A)  inform employees and customers about new products and how to use them 
B)  keep project teams up to date. 
C)  replace email in many cases. 
D)  do all of the above. 
A)  inform employees and customers about new products and how to use them 
B)  keep project teams up to date. 
C)  replace email in many cases. 
D)  do all of the above.

Question 17

If you are frustrated that virtually no one responds to your emails, you should set the message priority to "High" for all the messages you send.

Accepted Answer

A) True 
 B)False

Question 18

To make everyday email more readable, you should do all of the following except:

Accepted Answer

A)  observe email etiquette. 
B)  pay attention to grammar, spelling, and usage. 
C)  keep your message simple and easy to understand. 
D)  write the subject line and first line of your message all in caps. 
A)  observe email etiquette. 
B)  pay attention to grammar, spelling, and usage. 
C)  keep your message simple and easy to understand. 
D)  write the subject line and first line of your message all in caps.

Question 19

In a court of law, email messages and other electronic documents can have the same weight as printed documents.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the best example of an effective email subject line?

Accepted Answer

A)  Employee Parking 
B)  Website redesign is on schedule 
C)  Status Report 
D)  Read This! 
A)  Employee Parking 
B)  Website redesign is on schedule 
C)  Status Report 
D)  Read This!

Exam 7: Crafting Messages for Electronic Media

When it comes to blogging for business,

Using hashtags in microblogs makes it easy for people to track topics of interest, but it is complicated and difficult to use.

Viral ________ refers to spreading the word about your company and its products in much the same way that biological viruses are transmitted from person to person.

When creating content for social media,

A podcasting ________ offers regular recordings on a consistent theme, designed for a wide public audience.

Briefly explain the concept of using compositional modes for electronic media.

Social ________ sites such as Facebook and LinkedIn have led to fundamental changes in business communication.

An effective email subject line is very short and describes only the general topic of the message.

If a customer uses the comment feature to criticize your business blog,

It is illegal for your company to open and read email you send and receive at work.

The subject line of an email message

"Viral marketing" is

Blogs are an excellent venue for hard-sell sales tactics because they feature a built-in audience.

Overusing the "cc" function when sending email

Unlike other business presentations, podcasts require little planning and are most effective when delivered impromptu.

Many businesses now use blogs to

If you are frustrated that virtually no one responds to your emails, you should set the message priority to "High" for all the messages you send.

To make everyday email more readable, you should do all of the following except:

In a court of law, email messages and other electronic documents can have the same weight as printed documents.

Which of the following is the best example of an effective email subject line?

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters