Question 1

One advantage of blogging for business is that it enables you to update content quickly and easily.

Accepted Answer

A) True 
 B)False

Question 2

In an email message, "cc" refers to ________ ________.

Accepted Answer

The answer of In an email message, "cc" refers to...

Question 3

Briefly explain the differences among user-generated content sites, community Q&A sites, and community participation websites.

Accepted Answer

User-generated sites such as YouTube and

Question 4

In general, user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Accepted Answer

A) True 
 B)False

Question 5

One of the few remaining functions for the printed, hard-copy document is in legal papers.

Accepted Answer

A) True 
 B)False

Question 6

The ________ ________ of an email is important because it helps readers decide whether to read the message or delete it.

Accepted Answer

The answer of The ________ ________ of an email is...

Question 7

Delicious, Digg, StumbleUpon, and Yelp are all examples of community ________ websites, designed to pool the inputs of multiple users in order to benefit the community as a whole.

Accepted Answer

The answer of Delicious, Digg, StumbleUpon, and Yelp are all...

Question 8

Spelling, punctuation, and grammar do not matter in email; getting your message out quickly should be your only concern.

Accepted Answer

A) True 
 B)False

Question 9

Email

Accepted Answer

A)  does not need to be proofread. 
B)  should never be longer than one screen. 
C)  is the best medium for internal messages, regardless of their content. 
D)  should follow the convention of other business writing in formal situations. 
A)  does not need to be proofread. 
B)  should never be longer than one screen. 
C)  is the best medium for internal messages, regardless of their content. 
D)  should follow the convention of other business writing in formal situations.

Question 10

Advantages of using IM rather than email include its

Accepted Answer

A)  ability to hold real-time text conversations. 
B)  ability to completely eliminate the equivalent of "junk mail." 
C)  availability on cell phones but not computers. 
D)  all of the above. 
A)  ability to hold real-time text conversations. 
B)  ability to completely eliminate the equivalent of "junk mail." 
C)  availability on cell phones but not computers. 
D)  all of the above.

Question 11

List at least three advantages of using blogs in business.

Accepted Answer

Effective blogs enable companies to (1)

Question 12

Using iTunes to distribute podcasts is unrealistic for most organizations.

Accepted Answer

A) True 
 B)False

Question 13

Writing "teasers" on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.

Accepted Answer

A) True 
 B)False

Question 14

The IM version of email spam is known as ________.

Accepted Answer

The answer of The IM version of email spam is...

Question 15

Thanks to Facebook, you've recently connected with an old friend who lives in another state. She emails you frequently at work, often sharing racially charged jokes that you find offensive. Concerned about what would happen if your boss or coworkers saw her emails, you should

Accepted Answer

A)  politely ask her to stop sending the jokes, and tell your boss about the problem and how you have addressed it. 
B)  simply delete her email messages from your computer so no one will ever know about them. 
C)  loosen up, since no one at your company has the right to read your email. 
D)  do none of the above. 
A)  politely ask her to stop sending the jokes, and tell your boss about the problem and how you have addressed it. 
B)  simply delete her email messages from your computer so no one will ever know about them. 
C)  loosen up, since no one at your company has the right to read your email. 
D)  do none of the above.

Question 16

________ have become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

Accepted Answer

The answer of ________ have become a popular medium for...

Question 17

In the middle of an important meeting, you receive an unsolicited IM from a company informing you of their great rates on vacations in Hawaii. This is an example of

Accepted Answer

A)  a computer virus. 
B)  spim. 
C)  spam. 
D)  viral marketing. 
A)  a computer virus. 
B)  spim. 
C)  spam. 
D)  viral marketing.

Question 18

When it comes to monitoring incoming and outgoing email,

Accepted Answer

A)  most employers view monitoring email as an invasion of employee privacy. 
B)  only a few companies make the effort. 
C)  many employers monitor email, either with software, security staff, or both. 
D)  only about 15 percent of U.S. employers do it. 
A)  most employers view monitoring email as an invasion of employee privacy. 
B)  only a few companies make the effort. 
C)  many employers monitor email, either with software, security staff, or both. 
D)  only about 15 percent of U.S. employers do it.

Question 19

List at least three drawbacks of using instant messaging in business.

Accepted Answer

Potential disadvantages of using IM in b

Question 20

Email hygiene refers to

Accepted Answer

A)  refraining from using foul language in email. 
B)  the absence of slang and informal language in email messages. 
C)  a nationwide movement to do away with information overload. 
D)  all the efforts companies make to keep email clean and safe. 
A)  refraining from using foul language in email. 
B)  the absence of slang and informal language in email messages. 
C)  a nationwide movement to do away with information overload. 
D)  all the efforts companies make to keep email clean and safe.

Exam 7: Crafting Messages for Electronic Media

One advantage of blogging for business is that it enables you to update content quickly and easily.

In an email message, "cc" refers to ________ ________.

Briefly explain the differences among user-generated content sites, community Q&A sites, and community participation websites.

In general, user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

One of the few remaining functions for the printed, hard-copy document is in legal papers.

The ________ ________ of an email is important because it helps readers decide whether to read the message or delete it.

Delicious, Digg, StumbleUpon, and Yelp are all examples of community ________ websites, designed to pool the inputs of multiple users in order to benefit the community as a whole.

Spelling, punctuation, and grammar do not matter in email; getting your message out quickly should be your only concern.

Email

Advantages of using IM rather than email include its

List at least three advantages of using blogs in business.

Using iTunes to distribute podcasts is unrealistic for most organizations.

Writing "teasers" on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.

The IM version of email spam is known as ________.

Thanks to Facebook, you've recently connected with an old friend who lives in another state. She emails you frequently at work, often sharing racially charged jokes that you find offensive. Concerned about what would happen if your boss or coworkers saw her emails, you should

________ have become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

In the middle of an important meeting, you receive an unsolicited IM from a company informing you of their great rates on vacations in Hawaii. This is an example of

When it comes to monitoring incoming and outgoing email,

List at least three drawbacks of using instant messaging in business.

Email hygiene refers to

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

In an email message, "cc" refers to .

The of an email is important because it helps readers decide whether to read the message or delete it.