Exam 7: Crafting Messages for Electronic Media

For years email has been the primary communication medium at your company. However, many of your employees now use IM daily for personal messages, and they've come to you asking your approval to begin using it to communicate with clients and vendors. Your greatest concern is likely to be

SMS is another term for text messaging.

A(n) ________ is the online equivalent of recorded radio or video broadcasts.

It is best to read from a prepared script when creating podcasts for business.

Describe four challenges of effectively managing communication in a social media environment.

"Spim" is the term used to describe the IM version of email spam.

Leaving the subject line out on important email messages will spark your readers' curiosity and increase their desire to read your email.

What are seven guidelines to keep in mind when creating content for business-related social media?

The ________ ________ feature of instant messaging enables users to see which people are at their desks and available to IM.

In business-related email messages, it is a good idea to make frequent use of background colors and colored type to add visual appeal to the text.

Because many email programs display the first few words or lines of incoming messages, you should

________ systems such as Twitter are being used widely in business for everything from research to customer service to live backchannels during presentations and conferences.

Blogs are useful tools for crisis communication.

You have decided to post a video on YouTube explaining how to use one of your company's new products. To be most effective, the video should be no more than ________ minutes long.

Explain how to apply the three-step writing process to instant messages.

Compared to email, instant messaging (IM)

The completing step is where podcasting differs most dramatically from written communication.

One important element of basic email etiquette is to

When creating podcasts for business, should you script them entirely and read them word-for-word? Briefly explain your answer.

Write an informative subject line for the following email. From July 6-9 the employee cafeteria will be closed in order to update the electrical system in the kitchen. Employees may bring their own food and eat in the cafeteria, but no food will be served on those dates.