Question 1

When it comes to writing messages in today's business environment,

Accepted Answer

A)  email has completely replaced printed memos for all internal communication. 
B)  printed letters are used primarily for negative messages. 
C)  printed letters are still best for some forms of communication. 
D)  printed letters are obsolete. 
A)  email has completely replaced printed memos for all internal communication. 
B)  printed letters are used primarily for negative messages. 
C)  printed letters are still best for some forms of communication. 
D)  printed letters are obsolete.

Question 2

Despite your numerous emails and voicemail messages, a normally dependable vendor has not responded to your important question. Which of the following would be a sensible next step?

Accepted Answer

A)  Send more email messages, but flag them as "high-priority" or "urgent." 
B)  Send multiple copies of the same email message. 
C)  Consider sending a printed message. 
D)  Use IM to bombard the vendor until he responds. 
A)  Send more email messages, but flag them as "high-priority" or "urgent." 
B)  Send multiple copies of the same email message. 
C)  Consider sending a printed message. 
D)  Use IM to bombard the vendor until he responds.

Question 3

In business communication, email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.

Accepted Answer

A) True 
 B)False

Question 4

Email can be used for external communication

Accepted Answer

A)  regularly, although it is replaced in many cases by other tools. 
B)  only if a superior approves the message. 
C)  only for formal documents that you need to keep a record of. 
D)  in response to letters your customers have sent. 
A)  regularly, although it is replaced in many cases by other tools. 
B)  only if a superior approves the message. 
C)  only for formal documents that you need to keep a record of. 
D)  in response to letters your customers have sent.

Question 5

One of the greatest drawbacks to using podcasts in business is

Accepted Answer

A)  the high cost of distributing them. 
B)  they require costly, specialized equipment you'll need to purchase regardless of the production quality you want. 
C)  people find online video and audio to be intimidating. 
D)  the difficulty of scanning back and forth to find specific parts of the message. 
A)  the high cost of distributing them. 
B)  they require costly, specialized equipment you'll need to purchase regardless of the production quality you want. 
C)  people find online video and audio to be intimidating. 
D)  the difficulty of scanning back and forth to find specific parts of the message.

Question 6

Which of the following is an example of an effective subject line for an email requesting information about the August inventory for bananas?

Accepted Answer

A)  Information needed 
B)  Banana information needed 
C)  Banana inventories 
D)  Please send August banana inventory 
A)  Information needed 
B)  Banana information needed 
C)  Banana inventories 
D)  Please send August banana inventory

Question 7

One of your sales representatives has begun using social networks to aggressively promote a new product line. The best response would likely be to

Accepted Answer

A)  encourage him to continue. 
B)  enact a policy forbidding employees from using social networks on company time. 
C)  discourage him from using blatant "salespeak" since it is likely to alienate the audience. 
D)  do nothing. 
A)  encourage him to continue. 
B)  enact a policy forbidding employees from using social networks on company time. 
C)  discourage him from using blatant "salespeak" since it is likely to alienate the audience. 
D)  do nothing.

Question 8

Which of the following is not true of instant messaging?

Accepted Answer

A)  It costs more than phone calls or email. 
B)  It is less susceptible to security and privacy problems. 
C)  It is widely utilized in business. 
D)  It allows a rapid response to urgent messages. 
A)  It costs more than phone calls or email. 
B)  It is less susceptible to security and privacy problems. 
C)  It is widely utilized in business. 
D)  It allows a rapid response to urgent messages.

Question 9

Email etiquette requires that writers do all of the following except

Accepted Answer

A)  mark all emails as "urgent" to make sure they are read. 
B)  be careful to keep their emotions in check when composing messages. 
C)  respect the chain of command. 
D)  make sure every email they send is absolutely necessary. 
A)  mark all emails as "urgent" to make sure they are read. 
B)  be careful to keep their emotions in check when composing messages. 
C)  respect the chain of command. 
D)  make sure every email they send is absolutely necessary.

Question 10

Mistakenly clicking "reply all" when sending an email can be career threatening in today's technology-driven economy.

Accepted Answer

A) True 
 B)False

Question 11

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

Accepted Answer

A)  acceptable, as long as the payoff is valuable and legitimate. 
B)  appropriate only when large purchases are not involved. 
C)  unethical and should always be avoided. 
D)  never appropriate for microblogging sites. 
A)  acceptable, as long as the payoff is valuable and legitimate. 
B)  appropriate only when large purchases are not involved. 
C)  unethical and should always be avoided. 
D)  never appropriate for microblogging sites.

Question 12

Due to budget constraints, very few employers now monitor employee email.

Accepted Answer

A) True 
 B)False

Question 13

One drawback of current blogging software is that it takes a great deal of time to post new material.

Accepted Answer

A) True 
 B)False

Question 14

Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs and other online sources to see what people are saying about their corporate clients.

Accepted Answer

The answer of Reputation ________ such as Evolve24 have developed...

Question 15

Email messages

Accepted Answer

A)  should always be less formal in business than messages in other media. 
B)  generally require less care than other messages, since email is temporary and easily deleted. 
C)  should be written with the assumption that they will be stored forever. 
D)  none of the above. 
A)  should always be less formal in business than messages in other media. 
B)  generally require less care than other messages, since email is temporary and easily deleted. 
C)  should be written with the assumption that they will be stored forever. 
D)  none of the above.

Question 16

Creating effective social media content in business means taking every opportunity to promote your company's products.

Accepted Answer

A) True 
 B)False

Question 17

Briefly describe the characteristics of an effective email subject line.

Accepted Answer

An effective subject line is both inform

Question 18

Because each electronic medium has unique requirements, basic communication skills do not usually transfer from one system to another.

Accepted Answer

A) True 
 B)False

Question 19

Podcasts are

Accepted Answer

A)  too technical to be practical for business use. 
B)  great for entertainment, but not useful in business. 
C)  helpful for training in business, but not much else. 
D)  none of the above. 
A)  too technical to be practical for business use. 
B)  great for entertainment, but not useful in business. 
C)  helpful for training in business, but not much else. 
D)  none of the above.

Question 20

If your company's social media content draws criticism, it is best to respond promptly and honestly.

Accepted Answer

A) True 
 B)False

Exam 7: Crafting Messages for Electronic Media

When it comes to writing messages in today's business environment,

Despite your numerous emails and voicemail messages, a normally dependable vendor has not responded to your important question. Which of the following would be a sensible next step?

In business communication, email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.

Email can be used for external communication

One of the greatest drawbacks to using podcasts in business is

Which of the following is an example of an effective subject line for an email requesting information about the August inventory for bananas?

One of your sales representatives has begun using social networks to aggressively promote a new product line. The best response would likely be to

Which of the following is not true of instant messaging?

Email etiquette requires that writers do all of the following except

Mistakenly clicking "reply all" when sending an email can be career threatening in today's technology-driven economy.

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

Due to budget constraints, very few employers now monitor employee email.

One drawback of current blogging software is that it takes a great deal of time to post new material.

Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs and other online sources to see what people are saying about their corporate clients.

Email messages

Creating effective social media content in business means taking every opportunity to promote your company's products.

Briefly describe the characteristics of an effective email subject line.

Because each electronic medium has unique requirements, basic communication skills do not usually transfer from one system to another.

Podcasts are

If your company's social media content draws criticism, it is best to respond promptly and honestly.

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters