Exam 4: Planning Business Messages

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Your entire message supports, explains, or demonstrates your ________ ________-a specific statement about the topic of your message.

(Short Answer)
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Whatever the length of your message, you should limit the number of major support points to roughly

(Multiple Choice)
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If you provide inaccurate information in a business message, the best course of action is to say nothing and hope that no one notices.

(True/False)
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In deciding which ________ to use for a message to a manager in another department, you should consider factors such as formality, confidentiality, feedback, time, and cost.

(Short Answer)
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In determining the main idea of your message, brainstorming is effective as long as you are working alone and not as part of a group.

(True/False)
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The best time to choose between the direct and indirect approach for organizing messages is before you've decided on the main idea.

(True/False)
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One effective informal method for learning more about your audience's information needs is to ask them directly for input.

(True/False)
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Which of the following media would be best for sending a brief message (requiring no response from your audience) about an upcoming software update?

(Multiple Choice)
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As business communication models evolve, the lines separating oral, electronic, and written media have become more distinct and easier to define.

(True/False)
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Storytelling is

(Multiple Choice)
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When meeting your audience's informational needs, you should emphasize ideas

(Multiple Choice)
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There's nothing wrong with sending a message if your purpose seems unrealistic: you never really know until you try.

(True/False)
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The three general purposes of business messages are to inform, to persuade, and to collaborate.

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As long as your message is clear, the size of your audience should not influence the approach you choose to take.

(True/False)
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If you expect your audience to be receptive to your message, the indirect approach will be most effective.

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In high-context cultures, ________ media are often more effective than ________ ones.

(Multiple Choice)
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Once you have established your purpose, it's best to consider whether it is worth pursuing at this time.

(True/False)
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Which of the following is not a general category common to business communication?

(Multiple Choice)
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When you get a vague request for information, the best way to handle it is to provide all the information you can and allow the audience to pick and choose what is useful to them.

(True/False)
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When analyzing your audience, you should ignore everyone except the key decision makers.

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