Question 1

In the planning stage of an important business report, you should never engage in free writing, since doing so will only confuse you.

Accepted Answer

A) True 
 B)False

Question 2

In developing business messages, the step during which you step back to see whether you have expressed your ideas clearly is

Accepted Answer

A)  feedback. 
B)  planning. 
C)  completing. 
D)  writing. 
A)  feedback. 
B)  planning. 
C)  completing. 
D)  writing.

Question 3

A helpful way to test the thoroughness of your message is to use the journalistic approach: asking yourself whether you have covered the who, what, where, when, why, and how.

Accepted Answer

A) True 
 B)False

Question 4

A real drawback of most visual media is that it requires skill to create effective images.

Accepted Answer

A) True 
 B)False

Question 5

Briefly define media richness, and provide at least one example each of a rich medium and a lean medium.

Accepted Answer

Media richness is the value of a communi

Question 6

Telephone calls are

Accepted Answer

A)  now acceptable only for external communication. 
B)  capable of conveying quite a few nonverbal signals. 
C)  completely incapable of conveying nonverbal signals. 
D)  no longer practical when compared to email. 
A)  now acceptable only for external communication. 
B)  capable of conveying quite a few nonverbal signals. 
C)  completely incapable of conveying nonverbal signals. 
D)  no longer practical when compared to email.

Question 7

You've been asked to prepare a report on whether or not your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.

Accepted Answer

Informal strategies for gathering inform

Question 8

A key advantage of oral communication is

Accepted Answer

A)  the opportunity to meet an audience's information needs. 
B)  the opportunity to get immediate feedback. 
C)  the ability to transmit highly complex messages. 
D)  the ability to plan and control the message. 
A)  the opportunity to meet an audience's information needs. 
B)  the opportunity to get immediate feedback. 
C)  the ability to transmit highly complex messages. 
D)  the ability to plan and control the message.

Question 9

After sending project cost estimates to a longtime client, you realize you failed to include information on some discount options. The best thing to do is

Accepted Answer

A)  contact the primary audience immediately and correct the error. 
B)  start looking for a new job. 
C)  blame someone else. 
D)  take no action. 
A)  contact the primary audience immediately and correct the error. 
B)  start looking for a new job. 
C)  blame someone else. 
D)  take no action.

Question 10

How can your audience's level of understanding help you determine the appropriate amount of information to include in a business message?

Accepted Answer

If audience members do not share your ge

Question 11

VoIP is a

Accepted Answer

A)  type of voice-to-text translation software. 
B)  highly technical videoconferencing program. 
C)  widely used format for sending documents electronically. 
D)  technology for making telephone calls via the Internet. 
A)  type of voice-to-text translation software. 
B)  highly technical videoconferencing program. 
C)  widely used format for sending documents electronically. 
D)  technology for making telephone calls via the Internet.

Question 12

When it comes to business research, online sources generally require more careful evaluation than other types.

Accepted Answer

A) True 
 B)False

Question 13

The final step in the writing process is ________ your message, which involves revising, producing and distributing it.

Accepted Answer

The answer of The final step in the writing process...

Question 14

Describe at least three of the tasks involved in developing an audience profile.

Accepted Answer

Developing an audience profile involves

Question 15

What are the four tasks involved in planning business messages?

Accepted Answer

Planning business messages involves (1)

Question 16

Accuracy of information is less important in business communication than in other types of communication-everyone is busy, and mistakes are simply unavoidable.

Accepted Answer

A) True 
 B)False

Question 17

Infographics refers to messages that combine powerful visuals with supporting text.

Accepted Answer

A) True 
 B)False

Question 18

Briefly describe at least three factors to consider when choosing media for business messages.

Accepted Answer

A number of factors can help you to dete

Question 19

During the planning step you need to analyze your ________, including its size and composition, existing knowledge about the subject, and probable reaction to your message.

Accepted Answer

The answer of During the planning step you need to...

Question 20

The primary audience for your message should always include

Accepted Answer

A)  all who receive it. 
B)  those people with the highest status. 
C)  the key decision makers in the audience. 
D)  those people who represent the opinions and attitudes of the majority. 
A)  all who receive it. 
B)  those people with the highest status. 
C)  the key decision makers in the audience. 
D)  those people who represent the opinions and attitudes of the majority.

Exam 4: Planning Business Messages

In the planning stage of an important business report, you should never engage in free writing, since doing so will only confuse you.

In developing business messages, the step during which you step back to see whether you have expressed your ideas clearly is

A helpful way to test the thoroughness of your message is to use the journalistic approach: asking yourself whether you have covered the who, what, where, when, why, and how.

A real drawback of most visual media is that it requires skill to create effective images.

Briefly define media richness, and provide at least one example each of a rich medium and a lean medium.

Telephone calls are

You've been asked to prepare a report on whether or not your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.

A key advantage of oral communication is

After sending project cost estimates to a longtime client, you realize you failed to include information on some discount options. The best thing to do is

How can your audience's level of understanding help you determine the appropriate amount of information to include in a business message?

VoIP is a

When it comes to business research, online sources generally require more careful evaluation than other types.

The final step in the writing process is ________ your message, which involves revising, producing and distributing it.

Describe at least three of the tasks involved in developing an audience profile.

What are the four tasks involved in planning business messages?

Accuracy of information is less important in business communication than in other types of communication-everyone is busy, and mistakes are simply unavoidable.

Infographics refers to messages that combine powerful visuals with supporting text.

Briefly describe at least three factors to consider when choosing media for business messages.

During the planning step you need to analyze your ________, including its size and composition, existing knowledge about the subject, and probable reaction to your message.

The primary audience for your message should always include

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters