Question 1

The three primary steps involved in preparing a business message are

Accepted Answer

A)  planning, writing, and completing. 
B)  defining the purpose, the main idea, and the topic. 
C)  informing, persuading, and collaborating. 
D)  satisfying the audience's informational, motivational, and practical needs. 
A)  planning, writing, and completing. 
B)  defining the purpose, the main idea, and the topic. 
C)  informing, persuading, and collaborating. 
D)  satisfying the audience's informational, motivational, and practical needs.

Question 2

Forecasting your audience's reaction to your message is

Accepted Answer

A)  impossible-there's no way to know what it will be. 
B)  vital, because potential audience reaction affects message organization. 
C)  helpful only for external communication. 
D)  helpful only for internal communication. 
A)  impossible-there's no way to know what it will be. 
B)  vital, because potential audience reaction affects message organization. 
C)  helpful only for external communication. 
D)  helpful only for internal communication.

Question 3

Of the following media, which is the richest?

Accepted Answer

A)  A presentation on DVD 
B)  A formal business letter 
C)  An electronic slide presentation that includes a series of images that are arranged to persuade the audience to take a specific position 
D)  An interactive website enabling audiences to participate in the communication process 
A)  A presentation on DVD 
B)  A formal business letter 
C)  An electronic slide presentation that includes a series of images that are arranged to persuade the audience to take a specific position 
D)  An interactive website enabling audiences to participate in the communication process

Question 4

When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing.

Accepted Answer

A) True 
 B)False

Question 5

Most messages should not be sent unless they will

Accepted Answer

A)  bring about a change. 
B)  please your boss. 
C)  increase your chances of being promoted. 
D)  do all of the above. 
A)  bring about a change. 
B)  please your boss. 
C)  increase your chances of being promoted. 
D)  do all of the above.

Question 6

Which of the following is not listed among factors to consider when choosing a medium for your message?

Accepted Answer

A)  Sender preferences 
B)  Urgency 
C)  Audience preferences 
D)  Cost 
A)  Sender preferences 
B)  Urgency 
C)  Audience preferences 
D)  Cost

Question 7

Media ________ is the ability of a medium to convey a message using more than one informational cue, facilitate feedback, and establish personal focus.

Accepted Answer

The answer of Media ________ is the ability of a...

Question 8

Organizing messages effectively helps readers by

Accepted Answer

A)  helping them understand the message. 
B)  saving them time. 
C)  helping them accept the message. 
D)  all of the above. 
A)  helping them understand the message. 
B)  saving them time. 
C)  helping them accept the message. 
D)  all of the above.

Question 9

Skilled communicators include only the information that their audience has specifically requested.

Accepted Answer

A) True 
 B)False

Question 10

An example of a specific purpose for a business message would be

Accepted Answer

A)  to inform employees about the new vacation policy. 
B)  to obtain audience participation and collaboration. 
C)  to impart information to the audience. 
D)  to persuade readers to take an action. 
A)  to inform employees about the new vacation policy. 
B)  to obtain audience participation and collaboration. 
C)  to impart information to the audience. 
D)  to persuade readers to take an action.

Question 11

Briefly explain how the growth of electronic communication has become both a blessing and a curse for business communicators.

Accepted Answer

The proliferation of electronic communic

Question 12

Choosing the right medium for your message

Accepted Answer

A)  is not important as long as the content of your message is accurate. 
B)  can make an important difference in how your message is perceived. 
C)  is vital for external communication, but not important for internal communication. 
D)  is important only when communicating with managers and supervisors. 
A)  is not important as long as the content of your message is accurate. 
B)  can make an important difference in how your message is perceived. 
C)  is vital for external communication, but not important for internal communication. 
D)  is important only when communicating with managers and supervisors.

Question 13

The three general purposes of business messages are to inform, to persuade, or to ________ with the audience.

Accepted Answer

The answer of The three general purposes of business messages...

Question 14

No one has time to plan messages anymore, so when you need to create one it is best to simply dive right in and begin writing.

Accepted Answer

A) True 
 B)False

Question 15

Briefly explain the difference between the topic of a message and the main idea.

Accepted Answer

The topic of a message is its

Question 16

All business messages have both a general purpose and a specific purpose.

Accepted Answer

A) True 
 B)False

Question 17

The ________ of your message is the range of information you present, the overall length, and the level of detail-all of which need to correspond to your main idea.

Accepted Answer

The answer of The ________ of your message is the...

Question 18

In preparing a letter to a vendor regarding a missing part of your order, would the direct or indirect approach be preferable? Briefly explain your choice.

Accepted Answer

In this case, the direct approach would

Question 19

The indirect approach is best when your audience is likely to be skeptical.

Accepted Answer

A) True 
 B)False

Question 20

List at least three strategies to help ensure the accuracy of information you in include in business messages.

Accepted Answer

You can minimize mistakes by double-chec

Exam 4: Planning Business Messages

The three primary steps involved in preparing a business message are

Forecasting your audience's reaction to your message is

Of the following media, which is the richest?

When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing.

Most messages should not be sent unless they will

Which of the following is not listed among factors to consider when choosing a medium for your message?

Media ________ is the ability of a medium to convey a message using more than one informational cue, facilitate feedback, and establish personal focus.

Organizing messages effectively helps readers by

Skilled communicators include only the information that their audience has specifically requested.

An example of a specific purpose for a business message would be

Briefly explain how the growth of electronic communication has become both a blessing and a curse for business communicators.

Choosing the right medium for your message

The three general purposes of business messages are to inform, to persuade, or to ________ with the audience.

No one has time to plan messages anymore, so when you need to create one it is best to simply dive right in and begin writing.

Briefly explain the difference between the topic of a message and the main idea.

All business messages have both a general purpose and a specific purpose.

The ________ of your message is the range of information you present, the overall length, and the level of detail-all of which need to correspond to your main idea.

In preparing a letter to a vendor regarding a missing part of your order, would the direct or indirect approach be preferable? Briefly explain your choice.

The indirect approach is best when your audience is likely to be skeptical.

List at least three strategies to help ensure the accuracy of information you in include in business messages.

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters