Exam 8: Persuasion

Consider the following quote from the writings of Joseph Stalin: "The death of a single Russian soldier is a tragedy. The death of a million soldiers is a statistic." This quote illustrates the idea behind the ________ effect.

Which of the following statements concerning the effects of media on attitudes or behaviors is accurate?

Imagine that you have just watched a Coca-Cola ad on TV. Which of the following statements is most accurate in describing what effect this ad is likely to have on you?

According to Shanto Iyengar's concept of agenda control, the

All of the following people are likely to resist persuasive attempts to adopt a different brand of soap EXCEPT

Roger thinks that his neighbors are more susceptible to the influence of television commercials than he is. This phenomenon has been called the ________ effect.

You are asked to design an antismoking pamphlet. You decide to put a frightening photograph of a lung-cancer victim on the cover. According to Howard Leventhal and his colleagues' (1967) research, your message will be more likely to reduce smoking if you also provide

The self-validation hypothesis states that

Joanna does not think carefully and deliberately about what a politician says during a debate. Instead, she attends to the politician's winning smile and boyish good looks. Joanna is attending to the ________ route to persuasion.

Recall that Hamill, Wilson, and Nisbett (1980) conducted a study on factors that influence attitudes. The researchers first assessed each participant's attitude toward welfare. In one condition, participants read a vivid story about a woman who exploited the welfare system and "lived like a queen" at taxpayers' expense. In another condition, participants were given statistical information about welfare that suggested that the "welfare queen" example was atypical. In a third condition, participants were given both types of information (i.e., the story and the statistical information). Finally, each participant's attitude toward welfare was measured a second time. Results showed that