Question 1

Providing great customer service is one of the most challenging elements in the retail mix because:

Accepted Answer

A) customer relations do not increase brand value. 
B) customers are indifferent to service quality. 
C) customer expectations for service vary greatly. 
D) customers do not trust retail salespeople. 
A) customer relations do not increase brand value. 
B) customers are indifferent to service quality. 
C) customer expectations for service vary greatly. 
D) customers do not trust retail salespeople.

Question 2

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Accepted Answer

A) True 
 B)False

Question 3

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Accepted Answer

A) low employee density 
B) suggestion selling 
C) merchandise type 
D) trading up 
A) low employee density 
B) suggestion selling 
C) merchandise type 
D) trading up

Question 4

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Accepted Answer

A) cloud computing 
B) a beacon 
C) shopper marketing 
D) click-and-connect 
A) cloud computing 
B) a beacon 
C) shopper marketing 
D) click-and-connect

Question 5

Which of the following statements is true of click-and-collect?

Accepted Answer

A) It requires representatives to sell products door-to-door, in offices, or at in-home sales parties. 
B) It employs outbound and inbound telephone contacts to sell directly to customers. 
C) It enables consumers to make their purchases online and pick up their orders from physical stores. 
D) It allows customers to shop over the Internet and have items delivered directly to their doors. 
A) It requires representatives to sell products door-to-door, in offices, or at in-home sales parties. 
B) It employs outbound and inbound telephone contacts to sell directly to customers. 
C) It enables consumers to make their purchases online and pick up their orders from physical stores. 
D) It allows customers to shop over the Internet and have items delivered directly to their doors.

Question 6

Which of the following is a similarity between factory outlets and off-price retailers?

Accepted Answer

A) Both sell at prices 25 percent or more below traditional department store prices. 
B) Both offer high levels of customized service to customers. 
C) Both follow an agile approach to inventory. 
D) Both carry multiple product lines that are considerably deep. 
A) Both sell at prices 25 percent or more below traditional department store prices. 
B) Both offer high levels of customized service to customers. 
C) Both follow an agile approach to inventory. 
D) Both carry multiple product lines that are considerably deep.

Question 7

Service quality is a priority in service industries because they are so customer oriented.

Accepted Answer

A) True 
 B)False

Question 8

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Accepted Answer

A) Direct retailing 
B) Telemarketing 
C) Automatic vending 
D) E-tailing 
A) Direct retailing 
B) Telemarketing 
C) Automatic vending 
D) E-tailing

Question 9

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Accepted Answer

A) True 
 B)False

Question 10

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Accepted Answer

A) True 
 B)False

Question 11

At the store level, the goal of tactical retailing is to:

Accepted Answer

A) eliminate the need for segmenting a market. 
B) increase the sales of a specific item. 
C) increase overhead costs. 
D) eliminate the need for new advertising campaigns. 
A) eliminate the need for segmenting a market. 
B) increase the sales of a specific item. 
C) increase overhead costs. 
D) eliminate the need for new advertising campaigns.

Providing great customer service is one of the most challenging elements in the retail mix because:

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Which of the following statements is true of click-and-collect?

Which of the following is a similarity between factory outlets and off-price retailers?

Service quality is a priority in service industries because they are so customer oriented.

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

At the store level, the goal of tactical retailing is to:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 14: Retailing

Providing great customer service is one of the most challenging elements in the retail mix because:

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Which of the following statements is true of click-and-collect?

Which of the following is a similarity between factory outlets and off-price retailers?

Service quality is a priority in service industries because they are so customer oriented.

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

At the store level, the goal of tactical retailing is to:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters