Question 1

Which of the following statements is true of processed materials?

Accepted Answer

A) They include materials such as large or expensive machines, mainframe computers, and generators. 
B) They include materials such as sheet metal, chemicals, specialty steel, treated lumber, and plastics. 
C) They include materials such as spark plugs, tires, and electric motors for automobiles. 
D) They include materials such as lubricants, detergents, paper towels, pencils, and paper. 
A) They include materials such as large or expensive machines, mainframe computers, and generators. 
B) They include materials such as sheet metal, chemicals, specialty steel, treated lumber, and plastics. 
C) They include materials such as spark plugs, tires, and electric motors for automobiles. 
D) They include materials such as lubricants, detergents, paper towels, pencils, and paper. B

Question 2

Which of the following is a difference between supplies and business services?

Accepted Answer

A) Supplies are consumable items, whereas business services are expense items. 
B) Supplies are more expensive compared to other business goods, whereas business services are economical. 
C) Supplies are part of a final product, whereas business services do not become part of a final product. 
D) Supplies are custom designed for each customer, whereas business services are normally standardized. 
A) Supplies are consumable items, whereas business services are expense items. 
B) Supplies are more expensive compared to other business goods, whereas business services are economical. 
C) Supplies are part of a final product, whereas business services do not become part of a final product. 
D) Supplies are custom designed for each customer, whereas business services are normally standardized. A

Question 3

Which of the following statements is true of raw materials that are used as business products?

Accepted Answer

A) The promotion of raw materials is almost always done via mass advertising. 
B) They are usually sold in large quantities. 
C) Individual producers have great flexibility in the pricing of raw materials. 
D) They are finished items that are ready for assembly. 
A) The promotion of raw materials is almost always done via mass advertising. 
B) They are usually sold in large quantities. 
C) Individual producers have great flexibility in the pricing of raw materials. 
D) They are finished items that are ready for assembly. B

Question 4

Explain how business establishments are classified under the North American Industry Classification System (NAICS).

Accepted Answer

Answers will vary. The North American In

Question 5

In social media marketing, awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper) to actually making a purchase.

Accepted Answer

A) True 
 B)False

Question 6

In the context of business relationships in Japan, which of the following best defines the term amae?

Accepted Answer

A) It is the feeling of nurturing concern for, and dependence upon, another. 
B) It is the lack of motivation among employees in businesses. 
C) It is a legal consolidation and collaboration of companies into a single entity. 
D) It is the lack of economic competition in the market. 
A) It is the feeling of nurturing concern for, and dependence upon, another. 
B) It is the lack of motivation among employees in businesses. 
C) It is a legal consolidation and collaboration of companies into a single entity. 
D) It is the lack of economic competition in the market.

Question 7

Which of the following statements is true of business markets?

Accepted Answer

A) Products or services are sold for personal consumption. 
B) Goods that are sold in consumer markets are not sold in business markets. 
C) One customer can account for a huge volume of purchases. 
D) Relationship marketing is given the least importance. 
A) Products or services are sold for personal consumption. 
B) Goods that are sold in consumer markets are not sold in business markets. 
C) One customer can account for a huge volume of purchases. 
D) Relationship marketing is given the least importance.

Question 8

Fresnas Inc., an oil refinery, buys crude oil and converts it into various products such as gasoline, kerosene, and diesel. Fresnas Inc., then, sells these products to other companies or retailers. Based on this information, which segment of the business market is most likely represented by Fresnas Inc.?

Accepted Answer

A) Resellers 
B) Producers 
C) Distributors 
D) Governments 
A) Resellers 
B) Producers 
C) Distributors 
D) Governments

Question 9

Explain strategic alliance and the factors that contribute to its long-term survival.

Accepted Answer

Answers will vary. A strategic alliance,

Question 10

Discuss the significance of content marketing as a trend in In B-to-B Internet Marketing.

Accepted Answer

Answers will vary. Content marketing is

Question 11

In a buying center, the decider is the person who actually negotiates a purchase.

Accepted Answer

A) True 
 B)False

Question 12

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true of consumers in the context of consumer markets?

Accepted Answer

A) They often follow the practice of reciprocity. 
B) They tend to buy in larger quantities than business consumers. 
C) They approach purchasing more formally than business buyers. 
D) They normally buy products rather than lease them. 
A) They often follow the practice of reciprocity. 
B) They tend to buy in larger quantities than business consumers. 
C) They approach purchasing more formally than business buyers. 
D) They normally buy products rather than lease them.

Question 14

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

Accepted Answer

A) True 
 B)False

Question 15

The North American Industry Classification System data can be used to:

Accepted Answer

A) identify scope for new product lines. 
B) classify firms according to their number of customers. 
C) classify business establishments all over the world. 
D) identify potential new customers. 
A) identify scope for new product lines. 
B) classify firms according to their number of customers. 
C) classify business establishments all over the world. 
D) identify potential new customers.

Question 16

Which of the following statements is true of business services?

Accepted Answer

A) They include consumable items. 
B) They include processed items. 
C) They do not retain outside providers and contractors. 
D) They do not become part of a final product. 
A) They include consumable items. 
B) They include processed items. 
C) They do not retain outside providers and contractors. 
D) They do not become part of a final product.

Question 17

Which of the following statements is true of relationship marketing?

Accepted Answer

A) For many suppliers, retaining their current customers has become a secondary focus in relationship marketing. 
B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs. 
C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers. 
D) Relationship marketing has become more important than before because competition has becoming more intense. 
A) For many suppliers, retaining their current customers has become a secondary focus in relationship marketing. 
B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs. 
C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers. 
D) Relationship marketing has become more important than before because competition has becoming more intense.

Question 18

Having fewer customers in business markets in comparison with consumer markets:

Accepted Answer

A) reduces the attention required to be given to customers. 
B) makes it easy to identify prospective buyers. 
C) reduces the dependency on distributors for product delivery. 
D) increases product diversity. 
A) reduces the attention required to be given to customers. 
B) makes it easy to identify prospective buyers. 
C) reduces the dependency on distributors for product delivery. 
D) increases product diversity.

Question 19

Discuss the importance of customer service in business marketing.

Accepted Answer

Answers will vary. Business marketers ar

Question 20

Processed materials include capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings.

Accepted Answer

A) True 
 B)False

Which of the following statements is true of processed materials?

Which of the following is a difference between supplies and business services?

Which of the following statements is true of raw materials that are used as business products?

Explain how business establishments are classified under the North American Industry Classification System (NAICS).

In social media marketing, awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper) to actually making a purchase.

In the context of business relationships in Japan, which of the following best defines the term amae?

Which of the following statements is true of business markets?

Explain strategic alliance and the factors that contribute to its long-term survival.

Discuss the significance of content marketing as a trend in In B-to-B Internet Marketing.

In a buying center, the decider is the person who actually negotiates a purchase.

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Which of the following is true of consumers in the context of consumer markets?

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

The North American Industry Classification System data can be used to:

Which of the following statements is true of business services?

Which of the following statements is true of relationship marketing?

Having fewer customers in business markets in comparison with consumer markets:

Discuss the importance of customer service in business marketing.

Processed materials include capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 7: Business Marketing

Which of the following statements is true of processed materials?

Which of the following is a difference between supplies and business services?

Which of the following statements is true of raw materials that are used as business products?

Explain how business establishments are classified under the North American Industry Classification System (NAICS).

In social media marketing, awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper) to actually making a purchase.

In the context of business relationships in Japan, which of the following best defines the term amae?

Which of the following statements is true of business markets?

Explain strategic alliance and the factors that contribute to its long-term survival.

Discuss the significance of content marketing as a trend in In B-to-B Internet Marketing.

In a buying center, the decider is the person who actually negotiates a purchase.

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Which of the following is true of consumers in the context of consumer markets?

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

The North American Industry Classification System data can be used to:

Which of the following statements is true of business services?

Which of the following statements is true of relationship marketing?

Having fewer customers in business markets in comparison with consumer markets:

Discuss the importance of customer service in business marketing.

Processed materials include capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters