Question 1

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Accepted Answer

A) No-Glut Inc.uses rice flour to manufacture its gluten-free products. 
B) Zintec Hardware Inc.uses nails to hold its ladders together. 
C) Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars. 
D) Reldex Steel Corp. uses blast furnaces in its manufacturing process. 
A) No-Glut Inc.uses rice flour to manufacture its gluten-free products. 
B) Zintec Hardware Inc.uses nails to hold its ladders together. 
C) Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars. 
D) Reldex Steel Corp. uses blast furnaces in its manufacturing process.

Question 2

Differentiate between major equipment and accessory equipment.

Accepted Answer

Answers will vary. Major equipment inclu

Question 3

Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?

Accepted Answer

A) They become part of a final product. 
B) They are intangible business products. 
C) They are relatively expensive when compared to other business products. 
D) They are normally standardized items that purchasing agents routinely buy. 
A) They become part of a final product. 
B) They are intangible business products. 
C) They are relatively expensive when compared to other business products. 
D) They are normally standardized items that purchasing agents routinely buy.

Question 4

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Accepted Answer

A) Obeya 
B) Trust 
C) Keiretsu 
D) Commitment 
A) Obeya 
B) Trust 
C) Keiretsu 
D) Commitment

Question 5

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Accepted Answer

A) It can use social networking sites to advertise itself to businesses. 
B) It can market its products through dealers. 
C) It can set the price and other conditions of sale without negotiation. 
D) It can use accessory equipment and major equipment. 
A) It can use social networking sites to advertise itself to businesses. 
B) It can market its products through dealers. 
C) It can set the price and other conditions of sale without negotiation. 
D) It can use accessory equipment and major equipment.

Question 6

Which of the following is true of a firm that acts as a consumer marketer?

Accepted Answer

A) It can also be a business marketer. 
B) It has fewer customers than a business marketer. 
C) It excludes the sale of goods that are sold in business markets. 
D) Its customers are less geographically concentrated than business markets. 
A) It can also be a business marketer. 
B) It has fewer customers than a business marketer. 
C) It excludes the sale of goods that are sold in business markets. 
D) Its customers are less geographically concentrated than business markets.

Question 7

Which of the following characteristics distinguishes business products from consumer products?

Accepted Answer

A) Physical form 
B) Intended use 
C) Distribution method 
D) Price 
A) Physical form 
B) Intended use 
C) Distribution method 
D) Price

Question 8

In the context of a buying center, which of the following statements is true of deciders?

Accepted Answer

A) They approve of the selection of a brand. 
B) They make the final purchase. 
C) They influence the buying decision. 
D) They regulate the flow of information. 
A) They approve of the selection of a brand. 
B) They make the final purchase. 
C) They influence the buying decision. 
D) They regulate the flow of information.

Question 9

In a(n) _____ situation, a purchaser wants some change in the original good or service.

Accepted Answer

A) initiation buy 
B) straight rebuy 
C) new buy 
D) modified rebuy 
A) initiation buy 
B) straight rebuy 
C) new buy 
D) modified rebuy

Question 10

Which of the following is a similarity between raw materials and component parts?

Accepted Answer

A) Both fail to retain their identity in final products. 
B) Both become part of a final product. 
C) Both are unprocessed extractive products. 
D) Both are more expensive than major equipment. 
A) Both fail to retain their identity in final products. 
B) Both become part of a final product. 
C) Both are unprocessed extractive products. 
D) Both are more expensive than major equipment.

Question 11

Line Twists Inc. is a start-up dance company. On its Web site, it conducts an online competition for amateur dancers. It also asks people to post one sentence on why they love to dance. Thousands of people participate and comment on the Web site. In the context of business-to-business social media marketing, this step taken by Line Twists Inc. is an example of the marketing metric of _____.

Accepted Answer

A) product adaptation 
B) engagement 
C) conversion 
D) review 
A) product adaptation 
B) engagement 
C) conversion 
D) review

Question 12

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

Accepted Answer

A) True 
 B)False

Question 13

Casca Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations. Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints Inc. As a result, customers can now get a complete interior design solution for their houses. This is an example of a _____.

Accepted Answer

A) straight rebuy 
B) golden handshake 
C) negative inventory 
D) strategic alliance 
A) straight rebuy 
B) golden handshake 
C) negative inventory 
D) strategic alliance

Question 14

In the context of a buying center, which of the following statements is true of gatekeepers?

Accepted Answer

A) They initiate the buying process. 
B) They have the formal power to approve a brand. 
C) They regulate the flow of information. 
D) They negotiate a purchase. 
A) They initiate the buying process. 
B) They have the formal power to approve a brand. 
C) They regulate the flow of information. 
D) They negotiate a purchase.

Question 15

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Accepted Answer

A) True 
 B)False

Question 16

A consumer product is also known as an industrial product.

Accepted Answer

A) True 
 B)False

Question 17

Seth, an Administrative Manager at Seal Inc., is asked to purchase ten printers for the firm's office. He contacts a sales representative at Myro Distributors Inc. and places an order for ten printers. Myro Distributors Inc. purchases the printers from Ink Corp., a wholesaler, and delivers them to Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be a(n) _____.

Accepted Answer

A) producer 
B) retailer 
C) institution 
D) manufacturer 
A) producer 
B) retailer 
C) institution 
D) manufacturer

Question 18

Items such as forklifts are more commonly sold as consumer goods than as business products.

Accepted Answer

A) True 
 B)False

Question 19

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Accepted Answer

A) raw materials 
B) component parts 
C) MRO items 
D) finished goods 
A) raw materials 
B) component parts 
C) MRO items 
D) finished goods

Question 20

Which of the following is a difference between component parts and supplies?

Accepted Answer

A) Component parts require extensive processing before they become part of another product, whereas supplies do not. 
B) Component parts are consumable items, whereas supplies are finished items. 
C) Component parts become part of a final product, whereas supplies do not. 
D) Component parts are inexpensive when compared to other business products, whereas supplies are expensive. 
A) Component parts require extensive processing before they become part of another product, whereas supplies do not. 
B) Component parts are consumable items, whereas supplies are finished items. 
C) Component parts become part of a final product, whereas supplies do not. 
D) Component parts are inexpensive when compared to other business products, whereas supplies are expensive.

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Differentiate between major equipment and accessory equipment.

Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Which of the following is true of a firm that acts as a consumer marketer?

Which of the following characteristics distinguishes business products from consumer products?

In the context of a buying center, which of the following statements is true of deciders?

In a(n) _____ situation, a purchaser wants some change in the original good or service.

Which of the following is a similarity between raw materials and component parts?

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

In the context of a buying center, which of the following statements is true of gatekeepers?

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

A consumer product is also known as an industrial product.

Items such as forklifts are more commonly sold as consumer goods than as business products.

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Which of the following is a difference between component parts and supplies?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 7: Business Marketing

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Differentiate between major equipment and accessory equipment.

Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Which of the following is true of a firm that acts as a consumer marketer?

Which of the following characteristics distinguishes business products from consumer products?

In the context of a buying center, which of the following statements is true of deciders?

In a(n) _____ situation, a purchaser wants some change in the original good or service.

Which of the following is a similarity between raw materials and component parts?

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

In the context of a buying center, which of the following statements is true of gatekeepers?

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

A consumer product is also known as an industrial product.

Items such as forklifts are more commonly sold as consumer goods than as business products.

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Which of the following is a difference between component parts and supplies?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters