Exam 14: Retailing

Why is it important to maintain service quality in service industries? Explain the four areas that service distribution should focus on to maintain the quality of service.

Shopper marketing is responsible for the decline of the partnership trend between brand manufacturers and specific retailers.

_____ represents all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.

In addition to making shopping easy and convenient for the customer, an effective layout:

Unlike off-price retailers, specialty shops:

_____ is an emerging retailing trend that employs market data to best serve customers as they prepare to make a purchase.

In-store retailing adds a level of convenience for customers who wish to shop from their current locations.

Which of the following statements is true of retail channel omnification?

Unlike nonstore retailing, in-store retailing enables customers to shop without visiting a physical store location.

Customers are always skeptical about the reasons for retailer errors, however, their reactions to mistakes such as product stockouts and unexpectedly poor quality products are limited to casual indifference.

Salespeople should practice trading-up techniques, whether customers need those products or not, to increase overall product sales.

A _____ is the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product.

In a franchise, a franchisor pays a franchisee for the right to use its name, product, and methods of operation.

The first element in the retailing mix is the _____.

The use of mobile devices and social media while browsing, comparison shopping, and making a purchase limits retailers from accessing any useful information about their customers, thereby giving retailers no concrete way to appeal to shoppers.

_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.

A(n) _____ is a retail business where the operator is granted a license to operate and sell a product under the brand name of a larger supporting organizational structure.

Retailers can better acquire and use assets when they customize store layouts and merchandise mixes to the tastes of local consumer bases.

A _____ is a discount store that carries a vast depth and breadth of product within a single product category.

The Hunt, a liquor store, is famous for its unique and extensive collection of alcoholic beverages. Its employees possess up-to-date knowledge of the liquor available in the store, which allows them to assist customers in their purchasing decisions. The Hunt is an example of a _____.