Question 1

Which of the following is a function of marketing channel members?

Accepted Answer

A) They attain economies of scale through specialization and division of labor. 
B) They aid downstream producers in marketing. 
C) They aid retailers in creating time, place, and exchange utility for customers. 
D) They attain economies of scale through minimum interaction with suppliers. 
A) They attain economies of scale through specialization and division of labor. 
B) They aid downstream producers in marketing. 
C) They aid retailers in creating time, place, and exchange utility for customers. 
D) They attain economies of scale through minimum interaction with suppliers.

Question 2

Grand Trunk Inc., a furniture manufacturing company, does not manufacture furniture until an order is received. It coordinates and integrates the activities of its suppliers, designers, and carpenters to ensure an efficient production cycle. This enables Grand Trunk Inc. to deliver the products to customers within five working days. This is an example of _____.

Accepted Answer

A) supply chain management 
B) yield management 
C) returns management 
D) asset lifecycle management 
A) supply chain management 
B) yield management 
C) returns management 
D) asset lifecycle management

Question 3

In a multichannel marketing system, each channel does not hold its own inventory.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is true of the supplier relationship management process?

Accepted Answer

A) It enables firms to act as leaders in protecting the natural environment. 
B) It incorporates features and cost-cutting measures into final products. 
C) It enables suppliers and business units to operate with limited or no interaction. 
D) It provides structural support for developing and maintaining relationships with suppliers. 
A) It enables firms to act as leaders in protecting the natural environment. 
B) It incorporates features and cost-cutting measures into final products. 
C) It enables suppliers and business units to operate with limited or no interaction. 
D) It provides structural support for developing and maintaining relationships with suppliers.

Question 5

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

Accepted Answer

Answers will vary. As companies become i

Question 6

Agents and brokers are wholesaling intermediaries who take title to goods and services they market.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of today's marketplace?

Accepted Answer

A) Supply chain management reflects a completely employee-driven management philosophy. 
B) Standardized products are "pushed" down through marketing channels to consumers. 
C) Businesses focus on partnering with members of the supply chain to enhance customer value. 
D) Companies that focus on supply chain management commonly report high inventory costs. 
A) Supply chain management reflects a completely employee-driven management philosophy. 
B) Standardized products are "pushed" down through marketing channels to consumers. 
C) Businesses focus on partnering with members of the supply chain to enhance customer value. 
D) Companies that focus on supply chain management commonly report high inventory costs.

Question 8

Which of the following statements is true of supply chain management?

Accepted Answer

A) It reflects a completely employee-driven management philosophy. 
B) It enables supply chain managers to focus on pushing products down the marketing channels to consumers. 
C) It enables supply chain managers to respond quickly to sudden changes in supply or demand. 
D) It gives assembly line employees total control of materials, processes, money, and finished products. 
A) It reflects a completely employee-driven management philosophy. 
B) It enables supply chain managers to focus on pushing products down the marketing channels to consumers. 
C) It enables supply chain managers to respond quickly to sudden changes in supply or demand. 
D) It gives assembly line employees total control of materials, processes, money, and finished products.

Question 9

Which of the following is an advantage of outsourcing?

Accepted Answer

A) It enables firms to locate stocks at fewer plants and distribution centers. 
B) It helps firms focus investment on their logistical functions rather than on core business. 
C) It lengthens the order-to-cash cycle. 
D) It eliminates the need of using a third-party logistics company. 
A) It enables firms to locate stocks at fewer plants and distribution centers. 
B) It helps firms focus investment on their logistical functions rather than on core business. 
C) It lengthens the order-to-cash cycle. 
D) It eliminates the need of using a third-party logistics company.

Question 10

Which of the following is true of a retailer channel?

Accepted Answer

A) It is most common when the intermediary is large and can buy in large quantities directly from the manufacturer. 
B) It uses agents and brokers to procure products from manufacturers. 
C) It is commonly used for low-cost items that are frequently purchased, such as candy, cigarettes, and magazines. 
D) It involves transferring ownership directly from the producer to the ultimate consumer. 
A) It is most common when the intermediary is large and can buy in large quantities directly from the manufacturer. 
B) It uses agents and brokers to procure products from manufacturers. 
C) It is commonly used for low-cost items that are frequently purchased, such as candy, cigarettes, and magazines. 
D) It involves transferring ownership directly from the producer to the ultimate consumer.

Question 11

In the context of demand-supply integration, _____ includes the ways in which two or more companies will collaborate on activities or projects so that the customer gains the maximum amount of total value possible from the supply chain.

Accepted Answer

A) material and service supplier integration 
B) technology and planning integration 
C) measurement integration 
D) relationship integration 
A) material and service supplier integration 
B) technology and planning integration 
C) measurement integration 
D) relationship integration

Question 12

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc. The company makes use of three-dimensional printing to produce the spare part at its branch that is closest to Lina's home. In this case, which of the following technologies is used to produce the spare part?

Accepted Answer

A) Tampography 
B) Lenticular printing 
C) Additive manufacturing 
D) Molding 
A) Tampography 
B) Lenticular printing 
C) Additive manufacturing 
D) Molding

Which of the following is a function of marketing channel members?

In a multichannel marketing system, each channel does not hold its own inventory.

Which of the following statements is true of the supplier relationship management process?

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

Agents and brokers are wholesaling intermediaries who take title to goods and services they market.

Which of the following statements is true of today's marketplace?

Which of the following statements is true of supply chain management?

Which of the following is an advantage of outsourcing?

Which of the following is true of a retailer channel?

In the context of demand-supply integration, _____ includes the ways in which two or more companies will collaborate on activities or projects so that the customer gains the maximum amount of total value possible from the supply chain.

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc. The company makes use of three-dimensional printing to produce the spare part at its branch that is closest to Lina's home. In this case, which of the following technologies is used to produce the spare part?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

Which of the following is a function of marketing channel members?

In a multichannel marketing system, each channel does not hold its own inventory.

Which of the following statements is true of the supplier relationship management process?

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

Agents and brokers are wholesaling intermediaries who take title to goods and services they market.

Which of the following statements is true of today's marketplace?

Which of the following statements is true of supply chain management?

Which of the following is an advantage of outsourcing?

Which of the following is true of a retailer channel?

In the context of demand-supply integration, _____ includes the ways in which two or more companies will collaborate on activities or projects so that the customer gains the maximum amount of total value possible from the supply chain.

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc. The company makes use of three-dimensional printing to produce the spare part at its branch that is closest to Lina's home. In this case, which of the following technologies is used to produce the spare part?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters