Question 1

Which of the following statements is true of customer integration?

Accepted Answer

A) It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm. 
B) It requires firms to link to outsiders that provide goods and services to them so that they can provide high-quality customer experiences. 
C) It is process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain. 
D) It requires information hardware and software systems that can exchange information when needed between customers and suppliers. 
A) It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm. 
B) It requires firms to link to outsiders that provide goods and services to them so that they can provide high-quality customer experiences. 
C) It is process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain. 
D) It requires information hardware and software systems that can exchange information when needed between customers and suppliers.

Question 2

Kate is a customer care executive at a telecommunications service provider. She receives a complaint from a customer about an unnecessary deduction of $10 from his phone credit. If the company follows the customer service management process, Kate is most likely to:

Accepted Answer

A) forecast whether such problems will arise in the future. 
B) integrate the company's internal capabilities with the customer's needs. 
C) provide a quick response to the customer using customer care software. 
D) resolve the complaint only if the customer is highly valuable to the company. 
A) forecast whether such problems will arise in the future. 
B) integrate the company's internal capabilities with the customer's needs. 
C) provide a quick response to the customer using customer care software. 
D) resolve the complaint only if the customer is highly valuable to the company.

Question 3

Industrial distributors are channel members that buy and do not take title to products.

Accepted Answer

A) True 
 B)False

Question 4

IndigBlue Inc., a distributor of audio equipment, component parts, and supplies, takes title to all its products. It operates a few warehouses where it stores the finished goods and reships them to its clients, resellers, and other vendors. IndigBlue Inc. is an example of a ____.

Accepted Answer

A) sales agent 
B) merchant wholesaler 
C) retailer 
D) broker 
A) sales agent 
B) merchant wholesaler 
C) retailer 
D) broker

Question 5

Channel members are also known as _____.

Accepted Answer

A) intermediaries 
B) laggards 
C) early adopters 
D) innovators 
A) intermediaries 
B) laggards 
C) early adopters 
D) innovators

Question 6

Which of the following statements is true of supply chain-oriented firms?

Accepted Answer

A) They lack the support of top managers. 
B) They are willing to accept long-term risks on behalf of others. 
C) They work against their partners when seeking to achieve goals. 
D) They are better off in the long run financially than those who are not. 
A) They lack the support of top managers. 
B) They are willing to accept long-term risks on behalf of others. 
C) They work against their partners when seeking to achieve goals. 
D) They are better off in the long run financially than those who are not.

Question 7

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

Accepted Answer

A) True 
 B)False

Question 8

Nessca Solutions Inc. recently created a hardware and software system for transmitting data between different departments within the firm. The system provides an easy and quick way of exchanging information. This has increased the firm's efficiency while reducing costs. In the context of demand-supply integration, this is an example of _____.

Accepted Answer

A) measurement and feedback integration 
B) material and service supplier integration 
C) customer integration 
D) technology and planning integration 
A) measurement and feedback integration 
B) material and service supplier integration 
C) customer integration 
D) technology and planning integration

Question 9

Which of the following statements is true of the exchange utility?

Accepted Answer

A) It refers to the elements of the composition and appearance of a product that make it desirable. 
B) It refers to the increase in customer satisfaction gained by making a good or service available at the appropriate time. 
C) It refers to the usefulness of a good or service as a function of the location at which it is made available. 
D) It refers to the increased value of a product that is created as its ownership is transferred. 
A) It refers to the elements of the composition and appearance of a product that make it desirable. 
B) It refers to the increase in customer satisfaction gained by making a good or service available at the appropriate time. 
C) It refers to the usefulness of a good or service as a function of the location at which it is made available. 
D) It refers to the increased value of a product that is created as its ownership is transferred.

Question 10

Drop and shop programs use convenience to get consumers to recycle products, like batteries or cell phones, during a regular trip to the store.

Accepted Answer

A) True 
 B)False

Question 11

In today's marketplace, customers who expect to receive product configurations and services matched to their unique needs are decreasing in numbers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an advantage of offshoring?

Accepted Answer

A) It reduces supply chain risks for a company. 
B) It decreases labor costs incurred by a company. 
C) It enables a company to relocate outsourced operations closer to home. 
D) It reduces the fuel costs spent on transporting goods. 
A) It reduces supply chain risks for a company. 
B) It decreases labor costs incurred by a company. 
C) It enables a company to relocate outsourced operations closer to home. 
D) It reduces the fuel costs spent on transporting goods.

Question 13

Briefly explain the emerging distribution channel structures with examples.

Accepted Answer

Answers will vary. In recent years, rapi

Question 14

What are the advantages of M-commerce? Why is it important?

Accepted Answer

Answers will vary. In response to the gr

Question 15

Nearshoring leads to high costs and increases supply chain risk.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a disadvantage of supply chain globalization?

Accepted Answer

A) It restricts companies from availing trade tariff. 
B) It increases labor costs and materials costs for companies. 
C) It exposes companies to risks associated with geopolitical conflict. 
D) It leads to stagnation in the company's technology or knowledge. 
A) It restricts companies from availing trade tariff. 
B) It increases labor costs and materials costs for companies. 
C) It exposes companies to risks associated with geopolitical conflict. 
D) It leads to stagnation in the company's technology or knowledge.

Question 17

What is the manufacturing flow management process? Briefly explain the differences between lean and agile supply chain strategies.

Accepted Answer

Answers will vary. The manufacturing flo

Question 18

In the context of demand management, _____ is a method companies use to align production with demand by merging tactical and strategic planning methods across functional areas of the business.

Accepted Answer

A) sales and operations planning 
B) demand and order fulfillment planning 
C) material and service planning 
D) technology and integration planning 
A) sales and operations planning 
B) demand and order fulfillment planning 
C) material and service planning 
D) technology and integration planning

Question 19

Intensive distribution is a form of distribution that establishes one or a few dealers within a given area.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is true of channel members?

Accepted Answer

A) They provide contact efficiency. 
B) Agents and brokers take ownership of goods. 
C) They provide generalization of labor. 
D) Merchant wholesalers create form utility. 
A) They provide contact efficiency. 
B) Agents and brokers take ownership of goods. 
C) They provide generalization of labor. 
D) Merchant wholesalers create form utility.

Which of the following statements is true of customer integration?

Kate is a customer care executive at a telecommunications service provider. She receives a complaint from a customer about an unnecessary deduction of $10 from his phone credit. If the company follows the customer service management process, Kate is most likely to:

Industrial distributors are channel members that buy and do not take title to products.

IndigBlue Inc., a distributor of audio equipment, component parts, and supplies, takes title to all its products. It operates a few warehouses where it stores the finished goods and reships them to its clients, resellers, and other vendors. IndigBlue Inc. is an example of a ____.

Channel members are also known as _____.

Which of the following statements is true of supply chain-oriented firms?

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

Which of the following statements is true of the exchange utility?

Drop and shop programs use convenience to get consumers to recycle products, like batteries or cell phones, during a regular trip to the store.

In today's marketplace, customers who expect to receive product configurations and services matched to their unique needs are decreasing in numbers.

Which of the following is an advantage of offshoring?

Briefly explain the emerging distribution channel structures with examples.

What are the advantages of M-commerce? Why is it important?

Nearshoring leads to high costs and increases supply chain risk.

Which of the following is a disadvantage of supply chain globalization?

What is the manufacturing flow management process? Briefly explain the differences between lean and agile supply chain strategies.

In the context of demand management, _____ is a method companies use to align production with demand by merging tactical and strategic planning methods across functional areas of the business.

Intensive distribution is a form of distribution that establishes one or a few dealers within a given area.

Which of the following statements is true of channel members?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

Which of the following statements is true of customer integration?

Kate is a customer care executive at a telecommunications service provider. She receives a complaint from a customer about an unnecessary deduction of $10 from his phone credit. If the company follows the customer service management process, Kate is most likely to:

Industrial distributors are channel members that buy and do not take title to products.

IndigBlue Inc., a distributor of audio equipment, component parts, and supplies, takes title to all its products. It operates a few warehouses where it stores the finished goods and reships them to its clients, resellers, and other vendors. IndigBlue Inc. is an example of a ____.

Channel members are also known as _____.

Which of the following statements is true of supply chain-oriented firms?

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

Which of the following statements is true of the exchange utility?

Drop and shop programs use convenience to get consumers to recycle products, like batteries or cell phones, during a regular trip to the store.

In today's marketplace, customers who expect to receive product configurations and services matched to their unique needs are decreasing in numbers.

Which of the following is an advantage of offshoring?

Briefly explain the emerging distribution channel structures with examples.

What are the advantages of M-commerce? Why is it important?

Nearshoring leads to high costs and increases supply chain risk.

Which of the following is a disadvantage of supply chain globalization?

What is the manufacturing flow management process? Briefly explain the differences between lean and agile supply chain strategies.

In the context of demand management, _____ is a method companies use to align production with demand by merging tactical and strategic planning methods across functional areas of the business.

Intensive distribution is a form of distribution that establishes one or a few dealers within a given area.

Which of the following statements is true of channel members?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters