Question 1

Which of the following is true of retailers?

Accepted Answer

A) They provide contact efficiency for consumers. 
B) They provide time and place utility to agents and brokers. 
C) They facilitate exchanges of ownership between buyers and sellers. 
D) They facilitate the movement of products from the manufacturer to producers and resellers. 
A) They provide contact efficiency for consumers. 
B) They provide time and place utility to agents and brokers. 
C) They facilitate exchanges of ownership between buyers and sellers. 
D) They facilitate the movement of products from the manufacturer to producers and resellers.

Question 2

Which of the following is a characteristic of companies that adopt a supply chain orientation?

Accepted Answer

A) They have the capability to deliver on the promises they make. 
B) They do not accept short-term risks on behalf of others. 
C) They lack the support of the top management of the companies. 
D) They do things that harm the entire supply chain in the long run. 
A) They have the capability to deliver on the promises they make. 
B) They do not accept short-term risks on behalf of others. 
C) They lack the support of the top management of the companies. 
D) They do things that harm the entire supply chain in the long run.

Question 3

Phoenix Farm, a firm that sells farm products, gathers all fresh food ingredients at one place for its customers. The customers can buy eggs, milk, meat, vegetables, and so on without spending a great amount of time and energy. Phoenix Farm is a _____.

Accepted Answer

A) merchant wholesaler 
B) retailer 
C) agent 
D) broker 
A) merchant wholesaler 
B) retailer 
C) agent 
D) broker

Question 4

A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the consumer.

Accepted Answer

A) gray marketing channel 
B) reverse channel 
C) nontraditional channel 
D) digital channel 
A) gray marketing channel 
B) reverse channel 
C) nontraditional channel 
D) digital channel

Question 5

What are the disadvantages of globalizing a company's supply chain?

Accepted Answer

Answers will vary. Globalization has bro

Question 6

Which of the following best defines the order-to-cash cycle?

Accepted Answer

A) It is the time gap between purchase of raw materials and manufacturing of the final product. 
B) It is the amount of time between order placement and receipt of the customer's payment following order shipment. 
C) It is the time delay between the packaging of an order and the consumption of the product. 
D) It is the amount of time between the cancellation of an order and the approval of cancellation. 
A) It is the time gap between purchase of raw materials and manufacturing of the final product. 
B) It is the amount of time between order placement and receipt of the customer's payment following order shipment. 
C) It is the time delay between the packaging of an order and the consumption of the product. 
D) It is the amount of time between the cancellation of an order and the approval of cancellation.

Question 7

Five types of internal integration are sought by firms interested in providing top-level service to customers: relationship integration, measurement integration, technology and planning integration, material and service supplier integration, and customer integration.

Accepted Answer

A) True 
 B)False

Question 8

Magnira Inc., an equipment manufacturing company, designs precision cutting tools that can be used for various applications. A recent project required Magnira Inc. to work closely with a surgical tools manufacturing company to manufacture a stapler that staples closely, which would help ensure less traumatic procedures and quicker patient recoveries. This is an example of the:

Accepted Answer

A) product development and commercialization process. 
B) supplier relationship management process. 
C) customer service management process. 
D) order fulfillment process. 
A) product development and commercialization process. 
B) supplier relationship management process. 
C) customer service management process. 
D) order fulfillment process.

Question 9

Which of the following statements is true of public-private partnerships?

Accepted Answer

A) They increase the negative impacts of potentially hazardous supply chain situations. 
B) They are critical to the satisfaction of both company and societal interests. 
C) They are formed when the magnitude of a supply chain dilemma is of little importance to a company. 
D) They lack power to solve future national and global supply chain problems. 
A) They increase the negative impacts of potentially hazardous supply chain situations. 
B) They are critical to the satisfaction of both company and societal interests. 
C) They are formed when the magnitude of a supply chain dilemma is of little importance to a company. 
D) They lack power to solve future national and global supply chain problems.

Question 10

Which of the following individuals or companies uses an emerging distribution channel structure?

Accepted Answer

A) A retail store that sells counterfeit backpacks of famous brands 
B) An online apparel store that offers subscription services for high-end fashion clothing 
C) An electronics retailer who sells products directly to customers through its shop-at-home television channel 
D) A department store that sells apparel, electronics, grocery, and home furnishing products of various manufacturers in one location 
A) A retail store that sells counterfeit backpacks of famous brands 
B) An online apparel store that offers subscription services for high-end fashion clothing 
C) An electronics retailer who sells products directly to customers through its shop-at-home television channel 
D) A department store that sells apparel, electronics, grocery, and home furnishing products of various manufacturers in one location

Question 11

Which of the following is true of nontraditional channels?

Accepted Answer

A) They increase a brand's coverage in the market. 
B) They aid upstream producers in marketing. 
C) They lead to competition between distribution channels through cannibalization. 
D) They may help differentiate a firm's product from the competition. 
A) They increase a brand's coverage in the market. 
B) They aid upstream producers in marketing. 
C) They lead to competition between distribution channels through cannibalization. 
D) They may help differentiate a firm's product from the competition.

Question 12

A similarity between the customer relationship management process and the supplier relationship management process is that both provide structural support for developing and maintaining relationships with their respective supply chain partners.

Accepted Answer

A) True 
 B)False

Question 13

A strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel.

Accepted Answer

A) True 
 B)False

Question 14

Explain the product factors that affect the selection of a distribution channel.

Accepted Answer

Answers will vary. Complex, customized,

Question 15

Third-party logistics companies sell logistics solutions and physical products.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is true of companies that focus on supply chain management?

Accepted Answer

A) They report reduced logistical flexibility. 
B) They report lower warehousing costs. 
C) They have limited interactions with their suppliers. 
D) They incur large incremental expenditure on company assets. 
A) They report reduced logistical flexibility. 
B) They report lower warehousing costs. 
C) They have limited interactions with their suppliers. 
D) They incur large incremental expenditure on company assets.

Question 17

The focus of businesses has shifted to determining how products and services are being ''pushed'' into the marketplace by manufacturers, and on partnering with members of the supply chain to enhance customer value.

Accepted Answer

A) True 
 B)False

Question 18

The best order fulfillment processes increase order cycle time.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of multichannel marketing?

Accepted Answer

A) Customers are offered information, goods, services, and/or support through one or more synchronized channels. 
B) It becomes difficult to find the channel responsible for discrepancies in the inventory. 
C) Customers are required to be the initiators of distribution in distribution channels. 
D) It creates a main channel that acts as the sale and profit center. 
A) Customers are offered information, goods, services, and/or support through one or more synchronized channels. 
B) It becomes difficult to find the channel responsible for discrepancies in the inventory. 
C) Customers are required to be the initiators of distribution in distribution channels. 
D) It creates a main channel that acts as the sale and profit center.

Question 20

Offshoring reduces transportation costs of a company.

Accepted Answer

A) True 
 B)False

Which of the following is true of retailers?

Which of the following is a characteristic of companies that adopt a supply chain orientation?

Phoenix Farm, a firm that sells farm products, gathers all fresh food ingredients at one place for its customers. The customers can buy eggs, milk, meat, vegetables, and so on without spending a great amount of time and energy. Phoenix Farm is a _____.

A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the consumer.

What are the disadvantages of globalizing a company's supply chain?

Which of the following best defines the order-to-cash cycle?

Five types of internal integration are sought by firms interested in providing top-level service to customers: relationship integration, measurement integration, technology and planning integration, material and service supplier integration, and customer integration.

Which of the following statements is true of public-private partnerships?

Which of the following individuals or companies uses an emerging distribution channel structure?

Which of the following is true of nontraditional channels?

A similarity between the customer relationship management process and the supplier relationship management process is that both provide structural support for developing and maintaining relationships with their respective supply chain partners.

A strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel.

Explain the product factors that affect the selection of a distribution channel.

Third-party logistics companies sell logistics solutions and physical products.

Which of the following statements is true of companies that focus on supply chain management?

The focus of businesses has shifted to determining how products and services are being ''pushed'' into the marketplace by manufacturers, and on partnering with members of the supply chain to enhance customer value.

The best order fulfillment processes increase order cycle time.

Which of the following is true of multichannel marketing?

Offshoring reduces transportation costs of a company.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

Which of the following is true of retailers?

Which of the following is a characteristic of companies that adopt a supply chain orientation?

Phoenix Farm, a firm that sells farm products, gathers all fresh food ingredients at one place for its customers. The customers can buy eggs, milk, meat, vegetables, and so on without spending a great amount of time and energy. Phoenix Farm is a _____.

A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the consumer.

What are the disadvantages of globalizing a company's supply chain?

Which of the following best defines the order-to-cash cycle?

Five types of internal integration are sought by firms interested in providing top-level service to customers: relationship integration, measurement integration, technology and planning integration, material and service supplier integration, and customer integration.

Which of the following statements is true of public-private partnerships?

Which of the following individuals or companies uses an emerging distribution channel structure?

Which of the following is true of nontraditional channels?

A similarity between the customer relationship management process and the supplier relationship management process is that both provide structural support for developing and maintaining relationships with their respective supply chain partners.

A strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel.

Explain the product factors that affect the selection of a distribution channel.

Third-party logistics companies sell logistics solutions and physical products.

Which of the following statements is true of companies that focus on supply chain management?

The focus of businesses has shifted to determining how products and services are being ''pushed'' into the marketplace by manufacturers, and on partnering with members of the supply chain to enhance customer value.

The best order fulfillment processes increase order cycle time.

Which of the following is true of multichannel marketing?

Offshoring reduces transportation costs of a company.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters