Exam 6: Consumer Decision Making

Herbert and Lily wanted to purchase a new set of curtains for their bedroom. However, they could not decide upon which color to pick. Herbert chose solid-dark-blue curtains whereas, Lily picked lilac curtains with embroidery on it. In this scenario, the difference between Herbert and Lily's choices is due to their _____.

After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that _____ of the purchase is less than Jeremy's expectations.

Sam uses public transport to commute to work. However, he has always wanted to own a car and believes commuting by car will save time. This scenario exemplifies Sam's _____.

In the context of individual influences on consumer buying decisions, individual characteristics are generally unstable over the course of one's life.

Jane and Kyle have been married for four years. Jane recently gave birth to a baby girl. In the context of the family life cycle, which of the following is most likely to be true of their spending behavior?

Becky wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Becky is obtaining information using a(n) _____.

Saraz Inc., a leading brand of apparels, has several branches all over the country. Upon research, the marketing managers identify that teenagers do not prefer their brand as much as other age groups do. Therefore, the firm modifies its existing designs to attract the youth. In this case, the teenage group can be referred to as a _____.

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:

Consumers can be influenced by reference groups only if they belong to those groups.

Explain how cultural influences affect consumer decision making.

Which of the following statements is true of trends in gender marketing?

How well a consumer's expectations are met from a product determines whether the consumer is satisfied or dissatisfied with the purchase.

Through self-concept, people define their identity, which in turn provides for consistent and coherent behavior.

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decisions is responsible for this change?

Which of the following statements is true of the factors determining the level of consumer involvement?

_____ occur when consumers feel that making the wrong decision might cause some concern or anxiety.

Which of the following statements is true of the social class system in the United States?

Unlike nonmarketing-controlled information sources, marketing-controlled information sources:

_____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.

Personality refers to how consumers perceive themselves in terms of attitudes, perceptions, and beliefs.