Saraz Inc, a Leading Brand of Apparels, Has Several Branches All

Saraz Inc., a leading brand of apparels, has several branches all over the country. Upon research, the marketing managers identify that teenagers do not prefer their brand as much as other age groups do. Therefore, the firm modifies its existing designs to attract the youth. In this case, the teenage group can be referred to as a _____.

A) subculture
B) social class
C) popular culture
D) reference group

Correct Answer:

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