Question 1

_____ is a process whereby a consumer notices certain stimuli and ignores others.

Accepted Answer

A) Stimulus generalization 
B) Selective exposure 
C) Cognitive dissonance 
D) Selective retention 
A) Stimulus generalization 
B) Selective exposure 
C) Cognitive dissonance 
D) Selective retention

Question 2

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Accepted Answer

A) Stimulus generalization 
B) Selective distortion 
C) Cognitive dissonance 
D) Selective retention 
A) Stimulus generalization 
B) Selective distortion 
C) Cognitive dissonance 
D) Selective retention

Question 3

Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. This scenario is an example of _____.

Accepted Answer

A) product involvement 
B) situational involvement 
C) shopping involvement 
D) enduring involvement 
A) product involvement 
B) situational involvement 
C) shopping involvement 
D) enduring involvement

Question 4

Social influences on consumer buying decisions are most likely to help in:

Accepted Answer

A) reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) shaping human behavior and transmitting it from one generation to the next. 
A) reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) shaping human behavior and transmitting it from one generation to the next.

Question 5

Discuss the importance of understanding consumer behavior.

Accepted Answer

Answers will vary. Consumers' product an

Question 6

Rochelle wants to purchase a new gaming laptop. She compares two latest models of gaming laptops from different manufacturers with similar build quality and hardware specifications. Rochelle reads reviews of each product on reputed online forums before making her decision. In this scenario, Rochelle is being influenced by _____.

Accepted Answer

A) a marketing-controlled information source 
B) routine responsive behavior 
C) a nonmarketing-controlled information source 
D) an internal information search 
A) a marketing-controlled information source 
B) routine responsive behavior 
C) a nonmarketing-controlled information source 
D) an internal information search

Question 7

Marina buys a new pair of shoes from Repop, an online store. She logs in to Repop's Web site and finds that her homepage has been customized to display the status of her latest purchase. Along with that information, other products like socks, jeans, and T-shirts were also displayed as recommendations. In this scenario, Repop is using _____ in order to exert influence over the decision making journey.

Accepted Answer

A) contextual interaction 
B) proactive personalization 
C) journey innovation 
D) automation 
A) contextual interaction 
B) proactive personalization 
C) journey innovation 
D) automation

Question 8

_____ is an example of routine response behavior.

Accepted Answer

A) Booking a cruise vacation 
B) Buying an $800 personal computer 
C) Buying an air conditioner for the first time 
D) Purchasing groceries 
A) Booking a cruise vacation 
B) Buying an $800 personal computer 
C) Buying an air conditioner for the first time 
D) Purchasing groceries

Question 9

Recently, Jenny Inc. launched a new laptop in the market. Blake bought the laptop but was disappointed when several cheaper laptops were successfully launched in the market soon after. To get over his disappointment, he convinced himself that those laptops were inferior in quality. This scenario illustrates _____.

Accepted Answer

A) selective distortion 
B) stimulus discrimination 
C) cognitive dissonance 
D) confirmation bias 
A) selective distortion 
B) stimulus discrimination 
C) cognitive dissonance 
D) confirmation bias

Question 10

Which of the following is true of the dynamic nature of culture?

Accepted Answer

A) The least defining element of a culture is its values. 
B) Culture prohibits the changing of an environment. 
C) Culture sets up ethics regarding technology. 
D) Consumers are born with a cultural identity. 
A) The least defining element of a culture is its values. 
B) Culture prohibits the changing of an environment. 
C) Culture sets up ethics regarding technology. 
D) Consumers are born with a cultural identity.

Question 11

Joshua is a millionaire, and he manages several successful companies. He usually interacts with people of similar status. Given this information, Joshua and the people he interacts with are part of a _____.

Accepted Answer

A) family 
B) social class 
C) popular culture 
D) reference group 
A) family 
B) social class 
C) popular culture 
D) reference group

Question 12

How does marketing strategy differ based on the level of involvement associated with a product?

Accepted Answer

Answers will vary. For high-involvement

Question 13

Unlike affluent upper-class consumers, working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

Accepted Answer

A) True 
 B)False

Question 14

How do reference groups influence consumer buying decisions?

Accepted Answer

Answers will vary. A reference group con

Question 15

Consumers' product preferences for themselves remain stagnant in all stages of the family life cycle.

Accepted Answer

A) True 
 B)False

Question 16

Discuss how personality affects consumer behavior.

Accepted Answer

Answers will vary. Each consumer has a u

Question 17

According to Maslow's hierarchy of needs theory, self-actualization is the highest human need of all.

Accepted Answer

A) True 
 B)False

Question 18

Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 19

Andrea wants to take her husband, Bill, to an exotic island to surprise him on their tenth wedding anniversary. She has made reservations at an expensive hotel. However, she is now worried whether she is going to get service worth the money she spent. In this scenario, Andrea's inner tension would reduce if:

Accepted Answer

A) she has no other hotel to stay on the island. 
B) she differentiates between her needs and wants. 
C) she focuses on her internal stimuli than external stimuli. 
D) her friends also recommend the hotel. 
A) she has no other hotel to stay on the island. 
B) she differentiates between her needs and wants. 
C) she focuses on her internal stimuli than external stimuli. 
D) her friends also recommend the hotel.

Question 20

Unlike hedonic value, utilitarian value:

Accepted Answer

A) is a form of perceived value. 
B) is obtained from products rather than services. 
C) can be viewed as a means to an end. 
D) can be enjoyed without making a purchase. 
A) is a form of perceived value. 
B) is obtained from products rather than services. 
C) can be viewed as a means to an end. 
D) can be enjoyed without making a purchase.

_____ is a process whereby a consumer notices certain stimuli and ignores others.

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. This scenario is an example of _____.

Social influences on consumer buying decisions are most likely to help in:

Discuss the importance of understanding consumer behavior.

_____ is an example of routine response behavior.

Which of the following is true of the dynamic nature of culture?

Joshua is a millionaire, and he manages several successful companies. He usually interacts with people of similar status. Given this information, Joshua and the people he interacts with are part of a _____.

How does marketing strategy differ based on the level of involvement associated with a product?

Unlike affluent upper-class consumers, working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

How do reference groups influence consumer buying decisions?

Consumers' product preferences for themselves remain stagnant in all stages of the family life cycle.

Discuss how personality affects consumer behavior.

According to Maslow's hierarchy of needs theory, self-actualization is the highest human need of all.

Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

Unlike hedonic value, utilitarian value:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 6: Consumer Decision Making

_____ is a process whereby a consumer notices certain stimuli and ignores others.

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. This scenario is an example of _____.

Social influences on consumer buying decisions are most likely to help in:

Discuss the importance of understanding consumer behavior.

_____ is an example of routine response behavior.

Which of the following is true of the dynamic nature of culture?

Joshua is a millionaire, and he manages several successful companies. He usually interacts with people of similar status. Given this information, Joshua and the people he interacts with are part of a _____.

How does marketing strategy differ based on the level of involvement associated with a product?

Unlike affluent upper-class consumers, working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

How do reference groups influence consumer buying decisions?

Consumers' product preferences for themselves remain stagnant in all stages of the family life cycle.

Discuss how personality affects consumer behavior.

According to Maslow's hierarchy of needs theory, self-actualization is the highest human need of all.

Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

Unlike hedonic value, utilitarian value:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters