Exam 16: Managing Retailing, Wholesaling, and Logistics

Full service retailers have salespeople who are ready to assist the customers in every phase of their shopping trip.

The elapsed time between an order's receipt,delivery,and payment is called the ________.

________ cost increases at an accelerating rate as the customer-service level approaches 100%.

When considering competitors' service standards,companies normally want to match or exceed the competitors' service level while simultaneously maximizing ________.

Supply chain management is the broader concept of physical distribution.Explain the concept of "supply chain management."

________ encompass sales forecasting,production planning,and inbound materials transportation.

Retailers can assess a particular store's sales effectiveness by looking at (1)the number of people passing by on an average day; (2)the _________; (3)the percentage of those entering who buy; and (4)the average amount spent per sale.

The retailer must decide on product-assortment breadth and ________.

The growing power of store brands is not weakening the national brands due to the national brands' increases in advertising and research and development.

You are interviewing for a job after graduation with a wholesaler.In your preparation for the interview,you discover that the wholesaler carries over 10,000 stockkeeping units,maintains a sales force,makes store door deliveries,and provides management and research assistance to retailers.You are interviewing with a ________ wholesaler.

Because wholesalers do not actually manufacture a product,they are unable to effectively manage asset productivity.

Prices are a key positioning factor to retailers and must be decided in relation to the target market.

Nonstore retailing falls into four major categories.Which of the following is NOT one of the four nonstore retailing categories

Paco Underhill suggests that retailers,to increase sales volume,make their shoppers hunt for the merchandise.His logic is this: While "hunting," the shopper will be exposed to more and more products,thus the likelihood increases that the shopper will purchase "impulse" items,thus increasing their overall purchase total.

Major wholesaler types include all of the following EXCEPT ________.

Integrated logistics systems involves materials management,material flow systems,and electronic distribution.

The retailer's product assortment does not need to match the target market's shopping expectations.

Retailers can place their stores in a variety of locations.Give three examples of shopping venues in which retailers can place their stores.

Private-label merchandise is also known as store,house,or distributor brands.

Retailers must make marketing decisions in the areas of product assortment and procurement,services and store atmosphere,prices,communications,locations,and ________.