Exam 16: Managing Retailing, Wholesaling, and Logistics

Today customers want more frequent deliveries,shorter order-cycle times,direct store deliveries,mixed pallets,tighter promised times,and ________ packaging,price tagging,and display building.

In shipping goods to its warehouses,dealers,and customers,the company can choose between five transportation modes: rail,air,truck,waterway,and pipeline.

Direct marketing has its roots in direct-mail and catalog marketing.What other kinds of direct marketing exist

In the confrontation between manufacturers' and private brands,retailers have many advantages and increasing market power.What are some of the other factors affecting or weakening the national brands

Traditional brick-and-mortar retailers are responding to the growth of e-commerce by providing and emphasizing ________ as a strong differentiator.

Beyond the optimal order quantity,total cost per unit increases because ________.

Intermediaries include retailers,________,and logistical organizations.

One of the up and coming trends in retailing is the growth of giant retailers,known as category killers and supercenters.

Explain what is meant by the term "store atmosphere" and why it is important for retailers to have a distinctive atmosphere.

The lower price of generics is made possible by lower-quality ingredients,lower-cost labeling and packaging,and minimal advertising.

Department stores today are exclusively worried about competition from other department stores.Other retailing forms are not a threat to department stores' sales and profitability.

Companies are reducing inventory costs by treating inventory items differently.Critical items defined as high risk,high opportunity and commodities defined as low risk,high opportunity.Recently,your company has introduced a product that is considered by the distributor a "bottleneck" item.What is the risk/reward relationship for bottleneck items

________ is the cornerstone of all discount operations.

A ________ is a storeless retailer serving a specific clientele-usually employees of large organizations-who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list.

________ is(are)a key positioning factor for retailers and must be decided in relation to the target market,the product-and-service assortment mix,and the competition.

In a franchising system,individual franchisees are ________.

Optimal order quantities exist when the order-processing cost per unit and inventory-carrying cost per unit curves ________.

Corporate retail organizations achieve economies of scale,greater purchasing power,wider brand recognition,and better-trained employees.

In general,wholesalers are efficient in performing specific functions.List these nine functions.

Today information systems play a critical role in managing market logistics,especially computers,satellite tracking,and electronic funds transfers.