Question 1

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

Accepted Answer

A)  customer relationship management versus power distances 
B)  strategic management versus marketing management 
C)  weak versus strong uncertainty avoidance 
D)  total quality management versus JIT deliveries 
E)  marketing management versus customer relationships 
A)  customer relationship management versus power distances 
B)  strategic management versus marketing management 
C)  weak versus strong uncertainty avoidance 
D)  total quality management versus JIT deliveries 
E)  marketing management versus customer relationships C

Question 2

The use of media may require international adaptation because media availability varies from country to country.

Accepted Answer

A) True 
 B)False  True

Question 3

The whole channel concept for international marketing includes the following steps: ________.

Accepted Answer

A)  seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers 
B)  seller to marketing headquarters to channels within foreign markets to final buyers 
C)  sellers to channels between nations to final buyers 
D)  sellers to channels within foreign nations to final buyers 
E)  sellers to international markets to channels within foreign nations to final buyers 
A)  seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers 
B)  seller to marketing headquarters to channels within foreign markets to final buyers 
C)  sellers to channels between nations to final buyers 
D)  sellers to channels within foreign nations to final buyers 
E)  sellers to international markets to channels within foreign nations to final buyers A

Question 4

An international division that is organized with regional vice presidents for North America,Latin America,Europe,and Africa is said to be a(n)________.

Accepted Answer

A)  international subsidiary 
B)  geographical organization 
C)  world product group 
D)  export department 
E)  none of the above 
A)  international subsidiary 
B)  geographical organization 
C)  world product group 
D)  export department 
E)  none of the above

Question 5

Distribution channels within countries can vary considerably.

Accepted Answer

A) True 
 B)False

Question 6

Companies prefer to enter a country ________.

Accepted Answer

A)  in which it possesses a competitive advantage 
B)  that is low on speed to profit 
C)  that is high on concentration of competitors 
D)  where it can gain a dominate market share within one year of exporting 
E)  where it can increase its foreign market share by 50% in one year 
A)  in which it possesses a competitive advantage 
B)  that is low on speed to profit 
C)  that is high on concentration of competitors 
D)  where it can gain a dominate market share within one year of exporting 
E)  where it can increase its foreign market share by 50% in one year

Question 7

In ________,the firm hires local manufacturers to produce the product,giving the company less control over the manufacturing process.

Accepted Answer

A)  contract manufacturing 
B)  management contracts 
C)  licensing 
D)  franchising 
E)  none of the above 
A)  contract manufacturing 
B)  management contracts 
C)  licensing 
D)  franchising 
E)  none of the above

Question 8

A joint venture may be necessary or desirable for economic or political reasons.The foreign firm might lack the ________,or managerial resources to undertake the venture alone.

Accepted Answer

A)  resource, competency 
B)  financial, physical 
C)  financial, willingness 
D)  political, financial 
E)  political, competency 
A)  resource, competency 
B)  financial, physical 
C)  financial, willingness 
D)  political, financial 
E)  political, competency

Question 9

A global industry is defined as ________.

Accepted Answer

A)  an industry in which the strategic positions of competitors are affected by their overall global positions 
B)  an industry that operates in more than one country and captures R&D, marketing, and other financial advantages in its costs and reputation. 
C)  an industry that operates in more than one country and has a strategic position in many countries 
D)  a firm that operates in more than one country and has a sales and marketing staff in those countries 
E)  an industry that has strategic positions in many countries but is not affected by competition 
A)  an industry in which the strategic positions of competitors are affected by their overall global positions 
B)  an industry that operates in more than one country and captures R&D, marketing, and other financial advantages in its costs and reputation. 
C)  an industry that operates in more than one country and has a strategic position in many countries 
D)  a firm that operates in more than one country and has a sales and marketing staff in those countries 
E)  an industry that has strategic positions in many countries but is not affected by competition

Question 10

Decisions made by the seller's international marketing headquarters in the whole-channel view of distribution include ________.

Accepted Answer

A)  what channels to use to sell the product to end consumers 
B)  how to get products to the borders of foreign nations 
C)  the types of financing and risk management used when transporting products between countries 
D)  how to get products from their entry point into the company to final buyers and users 
E)  none of the above 
A)  what channels to use to sell the product to end consumers 
B)  how to get products to the borders of foreign nations 
C)  the types of financing and risk management used when transporting products between countries 
D)  how to get products from their entry point into the company to final buyers and users 
E)  none of the above

Question 11

Although the world is becoming flatter,there is still some "roundedness." Discuss what is meant by this statement.

Accepted Answer

However much nations and regions integra

Question 12

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

Accepted Answer

A)  contract manufacturing 
B)  management contracts 
C)  franchising 
D)  hotel management licensing 
E)  none of the above 
A)  contract manufacturing 
B)  management contracts 
C)  franchising 
D)  hotel management licensing 
E)  none of the above

Question 13

Export-management companies agree to manage a company's export activities for a fee.

Accepted Answer

A) True 
 B)False

Question 14

When companies are setting prices in different countries,the problem with setting a market-based price in each country is that ________.

Accepted Answer

A)  it allows intermediaries in low-price countries to reship their products to high-price countries 
B)  the company would earn the same profits everywhere, regardless of the cost structure 
C)  this strategy might price the product out of the market in countries where costs are high 
D)  this strategy would make the price too high in poor countries and not high enough in rich countries 
E)  all of the above 
A)  it allows intermediaries in low-price countries to reship their products to high-price countries 
B)  the company would earn the same profits everywhere, regardless of the cost structure 
C)  this strategy might price the product out of the market in countries where costs are high 
D)  this strategy would make the price too high in poor countries and not high enough in rich countries 
E)  all of the above

Question 15

In an adapted marketing mix,the producers ________ the marketing programs to each target market.

Accepted Answer

A)  reduce the importance of each element of the marketing program to adjust for cost differential between countries 
B)  decide on which element of the marketing mix to change for each country and target market prior to entering the country 
C)  change packaging and distribution but leave the advertising message unchanged 
D)  change only one element of the marketing mix per country 
E)  tailor the marketing programs to each target market. 
A)  reduce the importance of each element of the marketing program to adjust for cost differential between countries 
B)  decide on which element of the marketing mix to change for each country and target market prior to entering the country 
C)  change packaging and distribution but leave the advertising message unchanged 
D)  change only one element of the marketing mix per country 
E)  tailor the marketing programs to each target market.

Question 16

Too many U.S.firms think their job is done once the product leaves the factory for the foreign country.These firms do not pay attention to how the product moves within the foreign country.There are three major links between seller and ultimate buyer in the foreign country.The first link is ________,where the export department or international division makes decisions on channels and other marketing-mix elements.

Accepted Answer

A)  channel partners 
B)  corporate headquarters 
C)  seller's international marketing headquarters 
D)  advertising agencies 
E)  host country corporate offices 
A)  channel partners 
B)  corporate headquarters 
C)  seller's international marketing headquarters 
D)  advertising agencies 
E)  host country corporate offices

Question 17

A waterfall approach to entering foreign markets is described as entering countries gradually and sequentially.

Accepted Answer

A) True 
 B)False

Question 18

Define the internationalization process's four stages.

Accepted Answer

The first stage is no regular export act

Question 19

Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.

Accepted Answer

A)  straight extension 
B)  joint venture 
C)  contract manufacturing agreement 
D)  license 
E)  franchise 
A)  straight extension 
B)  joint venture 
C)  contract manufacturing agreement 
D)  license 
E)  franchise

Question 20

Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer/cell phone combination.In your discussions about the marketing plans,your CMO has decided that no changes will be necessary in either the marketing mix or product for export.What form of marketing strategy is the CMO advocating

Accepted Answer

A)  Collectivism 
B)  Individualism 
C)  Adapted marketing mix 
D)  Engineering-driven marketing mix 
E)  Standardized marketing mix 
A)  Collectivism 
B)  Individualism 
C)  Adapted marketing mix 
D)  Engineering-driven marketing mix 
E)  Standardized marketing mix

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

The use of media may require international adaptation because media availability varies from country to country.

The whole channel concept for international marketing includes the following steps: ________.

An international division that is organized with regional vice presidents for North America,Latin America,Europe,and Africa is said to be a(n)________.

Distribution channels within countries can vary considerably.

Companies prefer to enter a country ________.

In ________,the firm hires local manufacturers to produce the product,giving the company less control over the manufacturing process.

A joint venture may be necessary or desirable for economic or political reasons.The foreign firm might lack the ________,or managerial resources to undertake the venture alone.

A global industry is defined as ________.

Decisions made by the seller's international marketing headquarters in the whole-channel view of distribution include ________.

Although the world is becoming flatter,there is still some "roundedness." Discuss what is meant by this statement.

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

Export-management companies agree to manage a company's export activities for a fee.

When companies are setting prices in different countries,the problem with setting a market-based price in each country is that ________.

In an adapted marketing mix,the producers ________ the marketing programs to each target market.

A waterfall approach to entering foreign markets is described as entering countries gradually and sequentially.

Define the internationalization process's four stages.

Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters

Exam 21: Tapping into Global Markets

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

The use of media may require international adaptation because media availability varies from country to country.

The whole channel concept for international marketing includes the following steps: ________.

An international division that is organized with regional vice presidents for North America,Latin America,Europe,and Africa is said to be a(n)________.

Distribution channels within countries can vary considerably.

Companies prefer to enter a country ________.

In ________,the firm hires local manufacturers to produce the product,giving the company less control over the manufacturing process.

A joint venture may be necessary or desirable for economic or political reasons.The foreign firm might lack the ________,or managerial resources to undertake the venture alone.

A global industry is defined as ________.

Decisions made by the seller's international marketing headquarters in the whole-channel view of distribution include ________.

Although the world is becoming flatter,there is still some "roundedness." Discuss what is meant by this statement.

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

Export-management companies agree to manage a company's export activities for a fee.

When companies are setting prices in different countries,the problem with setting a market-based price in each country is that ________.

In an adapted marketing mix,the producers ________ the marketing programs to each target market.

A waterfall approach to entering foreign markets is described as entering countries gradually and sequentially.

Define the internationalization process's four stages.

Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters