Exam 21: Tapping into Global Markets

A global industry is an industry in which the strategic positions of competitors in major geographic or national markets are affected by their overall global positions.

Satisfying different consumer needs and wants can require different marketing programs.Name the four cultural dimensions that differentiate countries,as identified by Hofstede.

Although the Russian economy has produced 7% annual growth in GDP,it still faces significant economic challenges.What are they

In what political and economic ways does Brazil differ from other BRICS emerging markets.

The impact of country of origin is independent of the type of product.

Mr.Day and Ms.Pound represent a number of producers and carry on exporting activities for each of them.As a result,Mr.Day and Ms.Pound's firm come under the administrative control of these producers.How would you describe Mr.Day and Ms.Pound's firm

In an increasingly connected,highly competitive global marketplace,government officials and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision makers.What is the term for this concept and what is the position of government officials and marketers

Some types of products travel better across borders than others.What types of products are most likely to be successful as straight extensions.

Domestic-based export merchants ________.

Matsushita,BMW,General Electric,Benetton,and The Body Shop followed the ________ approach to market entry,which allows firms to carefully plan expansion and is less likely to strain human and financial resources.

A firm normally gets into international marketing simply by shipping out its goods.

When Microsoft introduces a new form of Windows software,the first-mover approach is preferred.Microsoft would then tend to use which form of entry strategy

Product invention consist of creating something new.It can take two forms.Forward invention is reintroducing earlier product forms that are well adapted to a foreign country's needs.

More than 90% of future population growth is projected to occur in the less developed countries.

The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy.This is an example of a government trying to strengthen its ________.

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n)________.

When the National Cash Register Company reintroduced its crank-operated cash registers in Latin America and Africa,it was practicing what form of invention

Once a company decides to target a particular country,it must determine the best mode of entry.Each of its market entry strategies involves more commitment,risk,control,and profit potential.List these market entry strategies in order from low risk to high risk.

In licensing,the licensor issues a license to a foreign company to use an item of value for a fee or royalty.

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.