Exam 21: Tapping into Global Markets

Most brands are adapted to some extent to reflect significant differences in consumer behavior,brand development,competitive forces,and the legal or political environment.Identify the five international product and communication strategies available to firms.

When companies sell their goods abroad,they face a price escalation problem.Define price escalation.

One of the best ways to initiate or extend export activities used to be to exhibit at an overseas trade show.With the Web,it is not even necessary to attend trade shows to show one's wares.Explain how marketers are using the Web for international business.

Attitudes toward country of origin are highly consistent over time and rarely change.

Backward invention is ________.

Developed nations and the prosperous parts of developing nations account for about ________ of the world's population.

The five modes of entry into foreign markets generally flow by increasing commitment,risk,control,and profit potential as follows: ________.

Research has shown that gray market activity is most effectively deterred when the penalties are severe,when manufacturers are able to detect violations or mete out punishments in a timely fashion,or both.

A company can carry on direct exporting in several ways. An overseas branch or subsidiary is ________.

Outline the major decisions that a firm must undergo in making a decision to market internationally.