Question 1

Frederick Herzberg developed a ________ that distinguishes dissatisfiers and satisfiers.

Accepted Answer

A)  trait-role theory 
B)  psychological constraint theory 
C)  probability scale 
D)  leadership model 
E)  two-factor theory 
A)  trait-role theory 
B)  psychological constraint theory 
C)  probability scale 
D)  leadership model 
E)  two-factor theory

Question 2

A(n)________ puts people into a frame of mind: liking or disliking an object,moving toward or away from it.

Accepted Answer

A)  attitude 
B)  belief 
C)  feeling 
D)  position 
E)  stance 
A)  attitude 
B)  belief 
C)  feeling 
D)  position 
E)  stance

Question 3

Many consumer products brands advertise their products inside supermarkets and retail stores to promote the process of ________ and stimulate purchase.

Accepted Answer

A)  memory encoding 
B)  memory retrieval 
C)  memory decoding 
D)  memory formation 
E)  memory augmentation 
A)  memory encoding 
B)  memory retrieval 
C)  memory decoding 
D)  memory formation 
E)  memory augmentation

Question 4

With respect to a consumer buying situation that involves variety-seeking behavior,the market leader can encourage variety seeking by offering lower prices or deals.

Accepted Answer

A) True 
 B)False

Question 5

Repeated exposures to information provide greater opportunity for processing and thus the potential for ________.

Accepted Answer

A)  more profits 
B)  more sales 
C)  stronger associations 
D)  increased brand personality 
E)  more one-to-one relationships 
A)  more profits 
B)  more sales 
C)  stronger associations 
D)  increased brand personality 
E)  more one-to-one relationships

Question 6

What does the learning theory teach marketers about demand for products

Accepted Answer

The learning theory teaches ma

Question 7

Heuristics can come into play when consumers forecast the likelihood of future outcomes or events.When would a consumer use an anchoring and adjustment heuristic

Accepted Answer

Consumers will use this heuris

Question 8

Gordon Jones is considering purchasing a computer from Best Buy.He has created a scale whereby he has rated eight different computers on three different characteristics.Gordon has decided that for a computer to make his short-list,it must score at least a seven on his scale on all three characteristics.Describe the type of choice heuristic that Mr.Jones is using as he selects a computer.

Accepted Answer

Mr.Jones is using what is called a conju

Question 9

A ________ is a strong internal stimulus impelling action.

Accepted Answer

A)  cue 
B)  need 
C)  want 
D)  drive 
E)  belief 
A)  cue 
B)  need 
C)  want 
D)  drive 
E)  belief

Question 10

The behavior people exhibit as they pass through certain life-cycle stages,such as becoming a parent,is largely fixed and does not change over time.

Accepted Answer

A) True 
 B)False

Question 11

Based on information provided in the text,which of the following trends has lead to increased household consumption

Accepted Answer

A)  Growing female economic power 
B)  Higher growth in low-income households 
C)  Widening wealth disparity 
D)  Falling male college enrollment 
E)  The fall of the mass affluent 
A)  Growing female economic power 
B)  Higher growth in low-income households 
C)  Widening wealth disparity 
D)  Falling male college enrollment 
E)  The fall of the mass affluent

Question 12

A major shift in buying patterns is an increase in the amount of dollars spent and the direct and indirect influence wielded by ________.

Accepted Answer

A)  the wife 
B)  the husband 
C)  the parent 
D)  the child 
E)  joint decision making 
A)  the wife 
B)  the husband 
C)  the parent 
D)  the child 
E)  joint decision making

Question 13

The fundamental determinant of a person's wants and behavior is the person's ________.

Accepted Answer

A)  psyche 
B)  national origin 
C)  culture 
D)  peer group 
E)  family tree 
A)  psyche 
B)  national origin 
C)  culture 
D)  peer group 
E)  family tree

Question 14

________ assumed that the psychological forces shaping people's behavior are largely unconscious,and that a person cannot fully understand his or her own motivations.

Accepted Answer

A)  Abraham Maslow 
B)  Frederick Herzberg 
C)  Sigmund Freud 
D)  John Cacioppo 
E)  Karl Marx 
A)  Abraham Maslow 
B)  Frederick Herzberg 
C)  Sigmund Freud 
D)  John Cacioppo 
E)  Karl Marx

Question 15

Repeated exposures to information provide greater opportunity for processing and thus the potential for stronger associations.

Accepted Answer

A) True 
 B)False

Question 16

In the anchoring heuristic,the consumer bases his or her predictions on the quickness and ease with which a particular example of an outcome comes to mind.

Accepted Answer

A) True 
 B)False

Question 17

Explain the differences between culture,subculture,and social class.

Accepted Answer

Culture is the fundamental determinant o

Question 18

An example of a subculture would be a person's geographic region.

Accepted Answer

A) True 
 B)False

Question 19

Anne prefers Yoplait strawberry yogurt over other brands.When she decides to try a different flavor,she picks another Yoplait yogurt because she believes that,if the strawberry flavor is good,other Yoplait flavors must be good as well.This behavior is best described as ________.

Accepted Answer

A)  discrimination 
B)  associative networking 
C)  generalization 
D)  heuristic thinking 
E)  self-actualization 
A)  discrimination 
B)  associative networking 
C)  generalization 
D)  heuristic thinking 
E)  self-actualization

Question 20

People from the same subculture,social class,and occupation may lead quite different lifestyles.A lifestyle is a person's pattern of living in the world as expressed in activities,interests,and opinions.Lifestyle portrays the "whole person" interacting with his or her environment.Given this information,describe the LOHAS (an acronym)lifestyle described in the text and its usefulness in marketing.

Accepted Answer

Consumers who worry about the environmen

Frederick Herzberg developed a ________ that distinguishes dissatisfiers and satisfiers.

A(n)________ puts people into a frame of mind: liking or disliking an object,moving toward or away from it.

Many consumer products brands advertise their products inside supermarkets and retail stores to promote the process of ________ and stimulate purchase.

With respect to a consumer buying situation that involves variety-seeking behavior,the market leader can encourage variety seeking by offering lower prices or deals.

Repeated exposures to information provide greater opportunity for processing and thus the potential for ________.

What does the learning theory teach marketers about demand for products

Heuristics can come into play when consumers forecast the likelihood of future outcomes or events.When would a consumer use an anchoring and adjustment heuristic

A ________ is a strong internal stimulus impelling action.

The behavior people exhibit as they pass through certain life-cycle stages,such as becoming a parent,is largely fixed and does not change over time.

Based on information provided in the text,which of the following trends has lead to increased household consumption

A major shift in buying patterns is an increase in the amount of dollars spent and the direct and indirect influence wielded by ________.

The fundamental determinant of a person's wants and behavior is the person's ________.

________ assumed that the psychological forces shaping people's behavior are largely unconscious,and that a person cannot fully understand his or her own motivations.

Repeated exposures to information provide greater opportunity for processing and thus the potential for stronger associations.

In the anchoring heuristic,the consumer bases his or her predictions on the quickness and ease with which a particular example of an outcome comes to mind.

Explain the differences between culture,subculture,and social class.

An example of a subculture would be a person's geographic region.

Anne prefers Yoplait strawberry yogurt over other brands.When she decides to try a different flavor,she picks another Yoplait yogurt because she believes that,if the strawberry flavor is good,other Yoplait flavors must be good as well.This behavior is best described as ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

Filters

Exam 6: Analyzing Consumer Markets

Frederick Herzberg developed a ________ that distinguishes dissatisfiers and satisfiers.

A(n)________ puts people into a frame of mind: liking or disliking an object,moving toward or away from it.

Many consumer products brands advertise their products inside supermarkets and retail stores to promote the process of ________ and stimulate purchase.

With respect to a consumer buying situation that involves variety-seeking behavior,the market leader can encourage variety seeking by offering lower prices or deals.

Repeated exposures to information provide greater opportunity for processing and thus the potential for ________.

What does the learning theory teach marketers about demand for products

Heuristics can come into play when consumers forecast the likelihood of future outcomes or events.When would a consumer use an anchoring and adjustment heuristic

A ________ is a strong internal stimulus impelling action.

The behavior people exhibit as they pass through certain life-cycle stages,such as becoming a parent,is largely fixed and does not change over time.

Based on information provided in the text,which of the following trends has lead to increased household consumption

A major shift in buying patterns is an increase in the amount of dollars spent and the direct and indirect influence wielded by ________.

The fundamental determinant of a person's wants and behavior is the person's ________.

________ assumed that the psychological forces shaping people's behavior are largely unconscious,and that a person cannot fully understand his or her own motivations.

Repeated exposures to information provide greater opportunity for processing and thus the potential for stronger associations.

In the anchoring heuristic,the consumer bases his or her predictions on the quickness and ease with which a particular example of an outcome comes to mind.

Explain the differences between culture,subculture,and social class.

An example of a subculture would be a person's geographic region.

Anne prefers Yoplait strawberry yogurt over other brands.When she decides to try a different flavor,she picks another Yoplait yogurt because she believes that,if the strawberry flavor is good,other Yoplait flavors must be good as well.This behavior is best described as ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

Filters