Exam 6: Analyzing Consumer Markets

Identify three types of risk consumers might perceive in the context of purchasing a car.

________ refers to the manner by which consumers code,categorize,and evaluate financial outcomes of choices.

It has been estimated that the average person is exposed to over ________ ads or brand communications a day.

One of the characteristics of social classes is that those within each class tend to behave more alike than persons from two different social classes.

Explain the differences between a role and status.

Brand associations consist of all the brand-related thoughts,feelings,perceptions,images,experiences,beliefs,attitudes,and so on that become linked to the brand ________.

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.

The ________ says people have a general tendency to attribute success to themselves and failure to external causes.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each.Which of the following would be considered to be an experiential information source

________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

Brands that meet consumers' initial buying criteria are called the ________.

With noncompensatory models of consumer choice,positive and negative attribute considerations usually net out.

Social classes differ in media preferences,with upper-class consumers often preferring ________ and books and lower-class consumers often preferring television.

Memory can often be reconstructive,meaning that consumers may remember an experience differently after the fact due to intervening factors or other events.

Whereas economic circumstances can have a profound effect on consumption,occupation does not impact how people spend their money and what they buy.

The family is the most important consumer buying organization in society,and family members constitute the most influential primary reference group.We can distinguish between two family categorization in the buyer's life.Name the two families and their impact on buying behavior.

________ is the process by which we select,organize,and interpret information inputs to create a meaningful picture of the world.

Describe the lexicographic heuristic used to make consumer choices.

Cognitive psychologists believe that memory is ________,so that once information becomes stored in memory,its strength of association decays very slowly.

Maria sees her best friend driving around in her new car and decides that she needs a new car also.Which of the following forms of stimulus has activated Maria's problem recognition process