Exam 6: Analyzing Consumer Markets

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision,the marketer is using ________.

What is a reference group Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

A consumer tells another consumer,"Every time I eat at Big Bill's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.

The family of procreation includes one's parents and siblings.

Product choice is greatly affected by economic circumstances.All of the following would be among those circumstances EXCEPT ________.

List and briefly characterize Maslow's Hierarchy of Needs.

Consumers often choose and use brands that have a brand personality that is matched to the consumer's ________ (how one would like to view oneself).

When Mark went to college he had a burning desire to join a social fraternity; for Mark,this would be an example of an aspirational group.

Because of selective retention,we are likely to forget about the good points of competing products.

Briefly explain Freud's theory on human motivation and how this might be related to marketing.

People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.

Through gathering information,the consumer learns about competing brands and their features.The consumer will then advance through four sets with respect to brands before a decision is reached.What are those four sets

A child growing up in the United States is exposed to all of the following values EXCEPT ________.

When consumers evaluate the risks associated with a purchase,only real risks with a high likelihood of occurrence are important.

The buying process starts when the buyer decides to or actually enters a store or service provider's facility.

Consumers who worry about the environment and want products to be produced in a sustainable way have been named ________.

Each person has personality characteristics that influence his or her buying behavior.What does personality mean in terms of buying traits

The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________.

A belief is a person's enduring favorable or unfavorable evaluation,emotional feeling,and action tendencies toward some object or idea.

A(n)________ is a descriptive thought that a person holds about something.