Question 1

The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.

Accepted Answer

A)  functional quality 
B)  affective quality 
C)  service quality 
D)  atmospherics 
E)  servicescape 
A)  functional quality 
B)  affective quality 
C)  service quality 
D)  atmospherics 
E)  servicescape

Question 2

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Accepted Answer

A)  experiential shopping 
B)  utilitarian shopping 
C)  end-state shopping 
D)  acquisitional shopping 
E)  rational shopping 
A)  experiential shopping 
B)  utilitarian shopping 
C)  end-state shopping 
D)  acquisitional shopping 
E)  rational shopping

Question 3

Which of the following is a distinguishing characteristic of compulsive consumer behavior?

Accepted Answer

A)  Compulsive consumer behavior is characterized by situational memory. 
B)  Compulsive consumer behavior is harmful. 
C)  Compulsive consumer behavior is controllable. 
D)  Compulsive consumer behavior is driven by a chronic need for cognition. 
E)  all of these choices 
A)  Compulsive consumer behavior is characterized by situational memory. 
B)  Compulsive consumer behavior is harmful. 
C)  Compulsive consumer behavior is controllable. 
D)  Compulsive consumer behavior is driven by a chronic need for cognition. 
E)  all of these choices

Question 4

Katrina is concerned over the appropriateness of the elements she is using to create the environment in the restaurant she's about to open in Atlanta. She wants her restaurant to be like ones she's visited in California that serve wood fire pizzas and cedar-plank fish. She's using a lot of wood and rock in the interior, which is consistent with many restaurants in California. Which atmospheric factor is Katrina concerned about?

Accepted Answer

A)  fit 
B)  congruity 
C)  synergy 
D)  functionality 
E)  prestige 
A)  fit 
B)  congruity 
C)  synergy 
D)  functionality 
E)  prestige

Question 5

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

Accepted Answer

A)  utilitarian shopping value 
B)  hedonic shopping value 
C)  epistemic shopping value 
D)  experiential shopping value 
E)  complete shopping value 
A)  utilitarian shopping value 
B)  hedonic shopping value 
C)  epistemic shopping value 
D)  experiential shopping value 
E)  complete shopping value

Question 6

_____ refers to the density of people and objects within a given space.

Accepted Answer

A)  Antecedent conditions 
B)  Shopper density 
C)  Crowding 
D)  Infiltration 
E)  Interference 
A)  Antecedent conditions 
B)  Shopper density 
C)  Crowding 
D)  Infiltration 
E)  Interference

Question 7

The leaves are budding and flowers are starting to bloom. It's that time of year when people start working outside in their yards, and home improvement stores and nurseries start selling annuals for flower beds. Which temporal factor is influencing these purchases?

Accepted Answer

A)  circadian cycle 
B)  lunar cycle 
C)  planting cycle 
D)  climatic conditions 
E)  seasonality 
A)  circadian cycle 
B)  lunar cycle 
C)  planting cycle 
D)  climatic conditions 
E)  seasonality

Question 8

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

Accepted Answer

A) True 
 B)False

Question 9

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

Accepted Answer

A)  retail impression 
B)  retail reality 
C)  retail functionality 
D)  retail personality 
E)  retail statement 
A)  retail impression 
B)  retail reality 
C)  retail functionality 
D)  retail personality 
E)  retail statement

Question 10

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?

Accepted Answer

A)  hedonic shopping value 
B)  absolute shopping value 
C)  epistemic shopping value 
D)  acquisitional shopping value 
E)  utilitarian shopping value 
A)  hedonic shopping value 
B)  absolute shopping value 
C)  epistemic shopping value 
D)  acquisitional shopping value 
E)  utilitarian shopping value

Question 11

Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is FALSE regarding impulsive consumption?

Accepted Answer

A)  Impulsive acts are usually spontaneous and involve at least short-term feelings of liberation. 
B)  Impulsive acts are usually associated with a diminished regard for any costs or consequences associated with the act. 
C)  Impulsive acts are characterized by situational memory. 
D)  Impulsive acts are usually motivated by a need for immediate self-fulfillment and are thus usually highly involving emotionally and associated with hedonic shopping value. 
E)  All of these statements are true regarding impulsive consumption. 
A)  Impulsive acts are usually spontaneous and involve at least short-term feelings of liberation. 
B)  Impulsive acts are usually associated with a diminished regard for any costs or consequences associated with the act. 
C)  Impulsive acts are characterized by situational memory. 
D)  Impulsive acts are usually motivated by a need for immediate self-fulfillment and are thus usually highly involving emotionally and associated with hedonic shopping value. 
E)  All of these statements are true regarding impulsive consumption.

Question 13

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself.
-Refer to Christmas Shopping Scenario. When Lanny was trying to account for her purchases in her head, she was performing _____.

Accepted Answer

A)  formal budgeting 
B)  epistemic budgeting 
C)  mental budgeting 
D)  cognitive budgeting 
E)  affective budgeting 
A)  formal budgeting 
B)  epistemic budgeting 
C)  mental budgeting 
D)  cognitive budgeting 
E)  affective budgeting

Question 14

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Accepted Answer

A) True 
 B)False

Question 15

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself.
-Refer to Christmas Shopping Scenario. The advertisement that appeared in the newspaper that morning is an example of _____ by the downtown stores, which means running an ad when shoppers were most receptive to the message.

Accepted Answer

A)  advertiming 
B)  pulsing 
C)  flighting 
D)  continuity 
E)  congruity 
A)  advertiming 
B)  pulsing 
C)  flighting 
D)  continuity 
E)  congruity

Question 16

Sensation is a term that refers to humans' physical and psychological processing of smells.

Accepted Answer

A) True 
 B)False

Question 17

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?

Accepted Answer

A)  impulsive shopping 
B)  compulsive shopping 
C)  unplanned shopping 
D)  primary shopping 
E)  secondary shopping 
A)  impulsive shopping 
B)  compulsive shopping 
C)  unplanned shopping 
D)  primary shopping 
E)  secondary shopping

Question 18

The set of value-producing consumer activities that directly increase the likelihood that something will be purchased is the definition of _____.

Accepted Answer

A)  marketing 
B)  shopping 
C)  consumption 
D)  consumer self-regulation 
E)  affect transferal 
A)  marketing 
B)  shopping 
C)  consumption 
D)  consumer self-regulation 
E)  affect transferal

Question 19

Consumers often make social comparisons when encountering a salesperson in a store.

Accepted Answer

A) True 
 B)False

Question 20

Outshopping is an experiential shopping activity.

Accepted Answer

A) True 
 B)False

The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Which of the following is a distinguishing characteristic of compulsive consumer behavior?

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

_____ refers to the density of people and objects within a given space.

The leaves are budding and flowers are starting to bloom. It's that time of year when people start working outside in their yards, and home improvement stores and nurseries start selling annuals for flower beds. Which temporal factor is influencing these purchases?

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?

Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.

Which of the following statements is FALSE regarding impulsive consumption?

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Sensation is a term that refers to humans' physical and psychological processing of smells.

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?

The set of value-producing consumer activities that directly increase the likelihood that something will be purchased is the definition of _____.

Consumers often make social comparisons when encountering a salesperson in a store.

Outshopping is an experiential shopping activity.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 11: Consumers in Situations

The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Which of the following is a distinguishing characteristic of compulsive consumer behavior?

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

_____ refers to the density of people and objects within a given space.

The leaves are budding and flowers are starting to bloom. It's that time of year when people start working outside in their yards, and home improvement stores and nurseries start selling annuals for flower beds. Which temporal factor is influencing these purchases?

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?

Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.

Which of the following statements is FALSE regarding impulsive consumption?

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Sensation is a term that refers to humans' physical and psychological processing of smells.

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?

The set of value-producing consumer activities that directly increase the likelihood that something will be purchased is the definition of _____.

Consumers often make social comparisons when encountering a salesperson in a store.

Outshopping is an experiential shopping activity.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters