Exam 11: Consumers in Situations

Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. Which temporal factor had the greatest impact on Lanny's shopping experience?

Fit refers to how appropriate the elements of an environment are for a given environment.

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on _____.

Periodical cycle refers to the rhythm of the human body that varies with the time of day.

The term situational factors is sometimes used to refer to situational characteristics related to time.

Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

Consumers expect personal trainers to be physically fit. The degree to which a trainer's appearance matches this consumer prototype and elicits a favorable response by consumers is referred to as _____.

Mental budgeting is simply a memory accounting for recent spending.

Consumer self-restraint refers to the tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions.

All of the following are antecedent conditions a consumer brings to a particular information processing, purchase, or consumption environment EXCEPT _____.

Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.

Marian's shopping activities are focused on purchasing new shoes for her son. Which type of shopping activity best describes Marian's situation?

The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favors and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase?

Which of the following refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

Melanie went to the mall to purchase a gift for her mother for Mother's Day and ended up buying new make-up for herself as well as perfume for her mother. She didn't intend to purchase the makeup, but the sale person was so nice and suggested new make-up for her. In addition to acquiring the gift for her mother, which other type of shopping did Melanie engage in?

Which of the following statements is true regarding crowding in a retail setting?

All of the following are types of shopping activities EXCEPT _____.