Exam 11: Consumers in Situations

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Things that influence consumers that are independent of enduring consumer, brand, or product characteristics are called _____.

Our bodies have a rhythm that varies with the time of day, which is referred to as _____.

A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores, such as Best Buy. The activities performed by this consumer can best be labeled _____.

Which of the following refers to regularly occurring conditions that vary with the time of year?

Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Which type of shopping is recreationally oriented to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling?

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Impulse purchasing is synonymous with unplanned purchasing behavior.

The challenge for those who sell seasonal products is to position the product more as an everyday option.

Pop music used in the background contributes to discount store perceptions.

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate, self-fulfillment is representative of which type of shopping activity?

Discuss antecedent conditions consumers bring to a consumption environment.

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Situational characteristics related to time are known as _____.

Name and describe the four types of shopping activities and give an example of each based on your personal shopping experience.

Retail and service atmospherics works through which sequence to create value?

A physical store is necessary for shopping to take place.

Synergy refers to how consistent the elements of an environment are with each other.

Lori prefers to purchase cosmetics at self-service drug stores because the women at the cosmetic counters in department stores intimidate her. That's because Lori thinks they are so much prettier and have nicer skin than she does. Lori's comparison of herself with the cosmetics sales consultants is an example of _____.