Question 1

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Accepted Answer

A) True 
 B)False

Question 2

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a situational influence?

Accepted Answer

A)  time 
B)  enduring involvement 
C)  place 
D)  conditions 
E)  all of these choices are situational influences 
A)  time 
B)  enduring involvement 
C)  place 
D)  conditions 
E)  all of these choices are situational influences

Question 4

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.

Accepted Answer

A)  affective quality 
B)  perceptual quality 
C)  functional quality 
D)  personal quality 
E)  subjective quality 
A)  affective quality 
B)  perceptual quality 
C)  functional quality 
D)  personal quality 
E)  subjective quality

Question 5

_____ is represented by an urgency to act based on some real or self-imposed deadline.

Accepted Answer

A)  Circadian rhythm 
B)  Seasonality 
C)  Expiration 
D)  Time pressure 
E)  Epistemic pressure 
A)  Circadian rhythm 
B)  Seasonality 
C)  Expiration 
D)  Time pressure 
E)  Epistemic pressure

Question 6

_____ refers to how consistent the elements of an environment are with each other.

Accepted Answer

A)  Fit 
B)  Congruity 
C)  Synergy 
D)  Functionality 
E)  Prestige 
A)  Fit 
B)  Congruity 
C)  Synergy 
D)  Functionality 
E)  Prestige

Question 7

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Accepted Answer

A) True 
 B)False

Question 8

Compulsive consumer behavior is harmful.

Accepted Answer

A) True 
 B)False

Question 9

Epistemic shopping _____.

Accepted Answer

A)  involves activities oriented toward acquiring knowledge about products 
B)  involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling 
C)  is spontaneous 
D)  results in impulse purchases 
E)  creates affective shopping value 
A)  involves activities oriented toward acquiring knowledge about products 
B)  involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling 
C)  is spontaneous 
D)  results in impulse purchases 
E)  creates affective shopping value

Question 10

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Accepted Answer

A)  Compulsivity 
B)  Impulsivity 
C)  Susceptibility 
D)  Sensitivity 
E)  Self-regulatory 
A)  Compulsivity 
B)  Impulsivity 
C)  Susceptibility 
D)  Sensitivity 
E)  Self-regulatory

Question 11

Companies running commercials for sleep medication during the middle of the night is an example of _____.

Accepted Answer

A)  flighting 
B)  pulsing 
C)  advertiming 
D)  circadian cycle 
E)  epistemic scheduling 
A)  flighting 
B)  pulsing 
C)  advertiming 
D)  circadian cycle 
E)  epistemic scheduling

Question 12

Shoppers who receive gratification just from doing the activity of shopping experience _____.

Accepted Answer

A)  utilitarian shopping value 
B)  experiential shopping value 
C)  affective shopping value 
D)  hedonic shopping value 
E)  shopping process value 
A)  utilitarian shopping value 
B)  experiential shopping value 
C)  affective shopping value 
D)  hedonic shopping value 
E)  shopping process value

Question 13

Seasonality refers to regularly occurring conditions that vary with the time of year.

Accepted Answer

A) True 
 B)False

Question 14

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following shopping activities is most likely to lead to high utilitarian value?

Accepted Answer

A)  acquisitional shopping 
B)  impulsive shopping 
C)  experiential shopping 
D)  habitual shopping 
E)  end-state shopping 
A)  acquisitional shopping 
B)  impulsive shopping 
C)  experiential shopping 
D)  habitual shopping 
E)  end-state shopping

Question 16

A consumer's buying power means his or her annual income.

Accepted Answer

A) True 
 B)False

Question 17

Generally, budgeting is associated with frugality.

Accepted Answer

A) True 
 B)False

Question 18

_____ is music played below the audible threshold that would make it the center of attention in a retail environment.

Accepted Answer

A)  Atmospheric music 
B)  Foreground music 
C)  Background music 
D)  Subliminal music 
E)  Congruent music 
A)  Atmospheric music 
B)  Foreground music 
C)  Background music 
D)  Subliminal music 
E)  Congruent music

Question 19

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which of the following best describes Timothy?

Accepted Answer

A)  impulsive-oriented 
B)  action-oriented 
C)  state-oriented 
D)  task-oriented 
E)  focused 
A)  impulsive-oriented 
B)  action-oriented 
C)  state-oriented 
D)  task-oriented 
E)  focused

Question 20

Which of the following is the term that refers to humans' physical and psychological processing of smells?

Accepted Answer

A)  auditory 
B)  vestibular 
C)  ocular 
D)  olfactory 
E)  kinethesis 
A)  auditory 
B)  vestibular 
C)  ocular 
D)  olfactory 
E)  kinethesis

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Which of the following is NOT a situational influence?

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.

_____ is represented by an urgency to act based on some real or self-imposed deadline.

_____ refers to how consistent the elements of an environment are with each other.

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Compulsive consumer behavior is harmful.

Epistemic shopping _____.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Companies running commercials for sleep medication during the middle of the night is an example of _____.

Shoppers who receive gratification just from doing the activity of shopping experience _____.

Seasonality refers to regularly occurring conditions that vary with the time of year.

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Which of the following shopping activities is most likely to lead to high utilitarian value?

A consumer's buying power means his or her annual income.

Generally, budgeting is associated with frugality.

_____ is music played below the audible threshold that would make it the center of attention in a retail environment.

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which of the following best describes Timothy?

Which of the following is the term that refers to humans' physical and psychological processing of smells?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 11: Consumers in Situations

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Which of the following is NOT a situational influence?

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.

_____ is represented by an urgency to act based on some real or self-imposed deadline.

_____ refers to how consistent the elements of an environment are with each other.

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Compulsive consumer behavior is harmful.

Epistemic shopping _____.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Companies running commercials for sleep medication during the middle of the night is an example of _____.

Shoppers who receive gratification just from doing the activity of shopping experience _____.

Seasonality refers to regularly occurring conditions that vary with the time of year.

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Which of the following shopping activities is most likely to lead to high utilitarian value?

A consumer's buying power means his or her annual income.

Generally, budgeting is associated with frugality.

_____ is music played below the audible threshold that would make it the center of attention in a retail environment.

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which of the following best describes Timothy?

Which of the following is the term that refers to humans' physical and psychological processing of smells?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters