Exam 11: Consumers in Situations

Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

When a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them, which type of shopping behavior does this illustrate?

Lambert's is a family-style country restaurant famous for being the "home of the throwed rolls" because the wait staff throw hot rolls across the dining room to customers. Others come around to each table spooning up fried okra and field peas on customers' plates. The employees are dressed in overalls and wear straw hats. All of these elements in this environment are consistent with the down-home country-cooking theme of the restaurant, which is a factor referred to as _____.

Discuss the different ways that time affects consumer behavior. How do marketers help consumers manage these temporal factors?

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Crowding actually exerts a nonlinear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value, which is an example of positioning around _____.

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. When Lanny saw the cute bracelet, she decided to buy it as a reward to herself for getting her Christmas shopping task completed. She really didn't think about what this purchase would do to her credit card balance, she just wanted the cute bracelet. This spontaneous purchase is best described as _____.

Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Explain the concept of advertiming and describe the best time to advertise the following products: (a) swimming pools (b) beer (c) nasal spray (d) cereal (e) school supplies

In consumer behavior, the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called _____.

Which of the following is an effect attributable to background music?

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Which factor refers to how appropriate the elements of an environment are for a given environment?

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Jay's level of energy that varies with time of day is explained by which concept?

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes. Jamie is best described as _____ because of her low capacity to self-regulate her behavior in the mall.

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

Situational influences can be classified into one of two categories: utilitarian and hedonic.