Exam 12: Sales Promotions

In a contest or sweepstakes, an intrinsic value is the challenge or fun in playing the game or in participating.

One of the disadvantages of trade allowances is that almost half of the time retailers do not pass along the allowance to consumers.

A cross-ruffing coupon is placing a coupon for one product on another product.

Bounce-back coupons tend to encourage trial purchases of products.

Each of the following is a reason to offer a bonus pack, except:

A major advantage of using the Internet for a contest is that individuals can participate in the contest for its intrinsic value.

At a trade show, the most difficult buyer group for manufacturers to identify would be which group, because they don't want to be identified yet they are a very important group in terms of ability to make purchase decisions?

It is not possible to offer sampling programs over the Internet.

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

A retailer stands to gain a direct payment from:

A self-liquidating premium is one in which the consumer pays some money for the gift or item.

The primary vehicle for distributing print coupons and coupons in general is:

In-store sampling is a program in which samples are given directly to consumers in a retail store.

The primary advantage of Internet sampling to the firm providing the sample is that:

When a retailer purchases excess inventory of a product while it is on-deal to sell later when it is off-deal, the process is:

Bonus packs can lead to brand switching if the consumer has used the brand previously.

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

In most cooperative advertising programs, retailers accrue co-op advertising monies based on purchases of the product from the manufacturer.

Funds paid to retailers to stock new products are:

Which category best responds to coupons and premiums?