Exam 12: Sales Promotions

The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Compaq is a form of:

Some marketing experts believe that the overuse of coupons can damage a brand's image, while the use of which of the following can actually enhance a brand's image?

Only a small number of retailers charge exit fees compared to the large percentage that use slotting fees.

Two or more consumer promotional activities combined into a single campaign is a(n):

When a retailer stocks up on Maxwell House coffee while it is on-deal to sell them later when they are off-deal, it is:

A pharmaceutical company giving free samples of medicine to a physician is:

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

In terms of trade promotions, offering additional free merchandise for placing an order is:

Name and describe the five categories of buyers who attend trade shows.

The majority of coupons are sent out through print media.

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

Intracompany tie-ins are the promotion of two different products from different companies using one consumer promotion.

To be successful, a price-off should feature a monetary appeal to consumers and provide consumers with an immediate reward.

Refunds and rebates suffer the disadvantages of costs, paperwork, and diminished effectiveness.

Cash returns on hard goods, such as appliances and electronics, are:

For most people, a free trip to Hawaii is an example of a prize with high:

A premium or bonus pack offers retailers more merchandise to make a purchase rather than a price discount.

In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n):

The primary difference between trade incentives and trade allowances is that for the trade incentive:

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.