Exam 12: Sales Promotions

Trade contests encourage sales by making rewards and prizes available to brokers, salespeople in retail stores, wholesalers, and agents.

Bonus packs can lead to brand switching if the consumer:

A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?

Exit fees are paid for:

Trade allowances include all of the following, except:

In terms of planning promotions, consumers can be divided into the following categories, except:

Cash returns on soft goods, such as food or clothing, are called:

Which is related to the actual attractiveness of a prize in a contest?

What is the difference between consumer promotions and trade promotions?

Each of the following are important keys to building a successful premium program, except:

Consumer promotions are for end-users and customers while trade promotions are for channel members.

Britney likes to use coupons and tends to purchase whichever brand of food has the best coupon offer. Britney is which type of consumer?

Premiums are normally much more successful than coupons in increasing sales and profits.

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

A trade promotion is a physical product sent as part of a promotional deal.

A coupon on a 2-liter bottle of Pepsi, offering $1.00 off on a bag of potato chips, is which type of coupon?

A consumer who only purchases his or her favorite brand is:

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal, the process is:

Name and briefly describe the types of trade incentives that are offered.

Manufacturers benefit from co-op advertising in all of the following ways, except: