Exam 12: Sales Promotions

Slotting fees are funds charged by retailers to stock new products.

A scanner-delivered coupon is often given for a competing brand to encourage brand-switching.

From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales.

Folks Southern Kitchen advertises in the local newspaper a special $7.99 lunch special at any of its outlets during March. What type of promotion is being used?

In recent years, marketers have increased the use of free standing inserts (FSI) for the distribution of samples.

The key to a successful sampling program is:

A diversion is a form of exit fee where funds are transferred from failing products to successful products.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive the allowance or incentive.

Large national and international trade shows are being replaced by:

Free Standing Inserts (FSI) are found primarily in:

When provided with an offer of a 10% discount to purchase 10,000 electronic calculators within the next 30 days, Target buys 30,000 instead to take advantage of the price discount. Target will offer the calculator to consumers at a discount during the special sale, but then have additional calculators to sell when the sale is over. This is an example of:

In which of the following may participants win a prize without performing any type of activity?

Manufacturers should concentrate their efforts at trade shows on each of the following buyer groups, except:

What are the major types of coupons?

If Colgate packages two tubes of toothpaste together to sell at a special price, it is an example of a:

Cooking food in a grocery store and giving small pieces of the food to consumers who pass by is which form of sampling?

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.

Marketers now use the Internet and social media to offer contests and sweepstakes.

Rewards given as part of a trade contest is also known as spiff money.

Manufacturers consider slotting fees to be almost like extortion, because the company has no choice but to pay the fees in order to place products on retail shelves.