Exam 12: Sales Promotions

A scanner-delivered coupon is sent out by the Internet.

Placing a sample bar of soap in every mail box within a 10-block area is an example of:

When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is:

Tyson and General Foods developed a joint consumer promotion, which is an example of a(n):

A coupon for $3.00 off on a package of six golf balls placed on a golf club cover is a:

Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys. Oscar is which type of consumer?

Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion.

Customers who already have a preference for a brand redeem the majority of all coupons.

A trade allowance is a financial incentive offer made to other channel members to motivate them to make a purchase.

When time-share properties offer to let you stay for a night or weekend on the condition you listen to a sales pitch, they are using which consumer promotion technique?

Rebate programs tend to be more effective than other promotions because consumers get excited about them and this leads them to wait patiently until one is offered before making a purchase.

A trade show participant from another country is more likely to be ready to make a buy than a domestic attendee.

What are the main types of trade allowances? Describe each one.

The primary reasons retailers give for supporting a manufacturer's consumer promotions program include each of the following, except:

The delivery of a product to consumers for their use or consumption for free is a:

Of the following consumer promotions, the best for encouraging consumers to try a new product is:

A coupon for peanut butter on a jar of jelly is a cross-ruff coupon.

Fisher Boy has both a 55 cents-off coupon and an entry form for a sweepstakes in an advertisement, which is an example of a(n):

The primary disadvantage of sampling is:

In the United States, few deals are finalized during trade shows. Instead, exhibitors collect business cards and follow up later after the show is over.