Exam 22: Social Media and Marketing

Hallmark Cards Hallmark Cards is just one of thousands of companies that have a strong online presence.Hallmark's Twitter account and Facebook page allow the company to talk directly to customers and also lets the customers talk to each other.Hallmark Social Calendar is a Facebook app that helps users stay on top of special events like birthdays and anniversaries;customers can use the app to send electronic cards to their friends' PCs and cell phones.In addition,Hallmark operates several blogs,where it shares anecdotes about the company and often solicits opinions on various aspects of greeting card design and on ideas for gifts and their pricing.The company encourages Facebook fans to talk about their lifestyles and even upload photos of themselves so that it can better understand its market.The conversations consumers have with each other often result in interesting insights,such as gift ideas for specific occasions and the prices they are willing to pay for different gifts. -Refer to Hallmark Cards.Hallmark's Facebook page is best characterized as:

Customers are on social media,and they expect their favorite brands will be there as well.

Modern mobile advertising as a viable marketing strategy has become possible primarily because of the development of:

Explain some ways marketers can effectively use location-based social networking sites.

Hallmark Cards Hallmark Cards is just one of thousands of companies that have a strong online presence.Hallmark's Twitter account and Facebook page allow the company to talk directly to customers and also lets the customers talk to each other.Hallmark Social Calendar is a Facebook app that helps users stay on top of special events like birthdays and anniversaries;customers can use the app to send electronic cards to their friends' PCs and cell phones.In addition,Hallmark operates several blogs,where it shares anecdotes about the company and often solicits opinions on various aspects of greeting card design and on ideas for gifts and their pricing.The company encourages Facebook fans to talk about their lifestyles and even upload photos of themselves so that it can better understand its market.The conversations consumers have with each other often result in interesting insights,such as gift ideas for specific occasions and the prices they are willing to pay for different gifts. -Refer to Hallmark Cards.Kimberlee is a big fan of Hallmark products.She often uploads photos of her Hallmark ornament collection to the company's Facebook page,she reads and comments on Hallmark blog posts,and she loves chatting with and tweeting other Hallmark lovers.What type of social media user is Kimberlee?

MySpace would probably be the best social networking site for a marketing team interested in:

A publicly accessible Web page that functions as an interactive journal is called a(n):

"Conversationalists" are social media users who:

Videos made by teens that focus on fashion are called:

More and more companies are increasing their interactive marketing budgets.Most of this investment will be made in:

One reason why negative customer comments and complaints are important to an organization is that they can:

The major impact of new platforms such as the iPhone and BlackBerry on social media Web sites is that consumers can access such sites from virtually anywhere.

Marcie and Alyssa are going to the football game this afternoon.Alyssa notices that Marcie is sitting at her computer,and she calls out to ask if Marcie is ready to go."Just a second," replies Marcie."I just want to tweet to everyone where we'll be." Because Alyssa knows a lot about social media,she knows that Marcie is:

For most people,social media is a marketing experience.

The best way a company can increase sales using social media is to improve customer service.

Angela and Dominic own Cincy by the Slice pizzeria.They are interested in keeping track of the number of mentions their store receives on sites like Twitter and Facebook,but they are unsure of which steps to take next.Which of the following resource would best meet their needs?

Blogs with strict post length limits are called:

Which of the following statements about online gaming is CORRECT?

More than _____ percent of the U.S.population owns a mobile phone.

Distinguish between owned media and earned media and give several examples of each.